Extensible content identification and indexing
First Claim
Patent Images
1. A method for rendering programming with intelligent identification and indexing comprising:
- receiving programming that includes at least one scene that is associated with a tag that includes at least a first portion that references identifying features of the television scene, including at least a beginning portion of the television scene;
processing the programming to decrypt the first portion when the first portion is encrypted and to access the identifying features;
processing the programming to determine whether it is appropriate to replace or modify the scene; and
upon determining it is appropriate to replace or modify the scene, identifying and obtaining at least one appropriate replacement segment and replacing or modifying the scene with the at least one appropriate replacement segment.
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Accused Products
Abstract
Innovative techniques for identifying and distinguishing content, such as commercials, can be used with means for marking key frames within the commercials to facilitate replacement of commercials and other programming segments in such a way as to provide improved focus and relevance for targeted advertising based on known and/or dynamic conditions. The identification of commercial features can also be used to provide improved trick play functionality while the commercial or other programming is rendered.
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Citations
20 Claims
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1. A method for rendering programming with intelligent identification and indexing comprising:
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receiving programming that includes at least one scene that is associated with a tag that includes at least a first portion that references identifying features of the television scene, including at least a beginning portion of the television scene;
processing the programming to decrypt the first portion when the first portion is encrypted and to access the identifying features;
processing the programming to determine whether it is appropriate to replace or modify the scene; and
upon determining it is appropriate to replace or modify the scene, identifying and obtaining at least one appropriate replacement segment and replacing or modifying the scene with the at least one appropriate replacement segment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer program product comprising one or more computer-readable media having computer-executable instructions for implementing a method for rendering programming with intelligent identification and indexing, wherein the method comprises:
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receiving programming that includes at least one scene that is associated with a tag that includes at least a first portion that references identifying features of the television scene, including at least a beginning portion of the television scene;
processing the programming to decrypt the first portion when the first portion is encrypted and to access the identifying features;
processing the programming to determine whether it is appropriate to replace or modify the scene; and
upon determining it is appropriate to replace or modify the scene, identifying and obtaining at least one appropriate replacement segment, and replacing or modifying the scene with the at least one appropriate replacement segment.
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19. A method for rendering programming with intelligent identification and indexing comprising:
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receiving programming that includes at least one segment with a beginning point, an ending point and at least one key frame that are all intended to be displayed to a viewer;
processing the programming to identify the key frame and the beginning point of the programming; and
upon receiving instructions to perform trick mode functionality involving the program segment, advancing to and displaying the key frame, as designated by one or more tags associated with the programming. - View Dependent Claims (20)
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Specification