TRICK PLAY RESISTANT AD INSERTION
First Claim
Patent Images
1. A method of precluding trick play in a recorded presentation, said method comprising the steps of:
- playing said presentation from a set-top box;
identifying a tag in said presentation; and
precluding trick play of a portion of said presentation corresponding with said tag.
6 Assignments
0 Petitions
Accused Products
Abstract
Trick play resistant advertisements. Specified commercials could be recognized by the software in set-top boxes to prohibit the use of trick play for the duration of the commercial. The commercials would also be precluded from trick play when played in a multi-room system or when recorded to a DVD. Specified commercials could also be protected from updates or local ad insertion, and only be updated when specified by the company responsible for the commercial.
56 Citations
38 Claims
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1. A method of precluding trick play in a recorded presentation, said method comprising the steps of:
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playing said presentation from a set-top box;
identifying a tag in said presentation; and
precluding trick play of a portion of said presentation corresponding with said tag. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of precluding trick play in a recorded presentation, said method comprising the steps of:
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playing said presentation at a set-top box;
identifying a tag in said presentation;
inserting material into said presentation to correspond with said tag; and
recognizing said tag to preclude trick play of said inserted material. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method of precluding trick play in a recorded presentation, said method comprising the steps of:
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playing said presentation at a set-top box;
inserting material into said presentation; and
recognizing a tag corresponding with said inserted material to preclude trick play of said inserted material. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31)
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- 32. A presentation recorded from a tuned signal, said presentation having tags corresponding with advertisements inserted into said recorded presentation and said tags recognizable to preclude trick play while viewing said inserted advertisements.
Specification