Networking advertisers and agents for ad authoring and/or ad campaign management

• US 20060224444A1
• Filed: 03/30/2005
• Published: 10/05/2006
• Est. Priority Date: 03/30/2005
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Agarwal, Sumit, Koningstein, Ross
• Application Number:
  US11/093,422
• Publication Number:
  US 20060224444A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advisors) who can meet their needs for more complex and sophisticated ad creatives. The online ad business network may use a job listing board where advertisers can enter request for assistance and agent can view them. The business network may also include an agent directory where agents can post their profiles and services and advertisers can view them. Using the job listing board and agent directory, advertisers and agent can contact each other through contact operations available in the business network, and enter into business relationships. A payment from an advertiser to an agent may be made via the business network. The amount of compensation paid to the agent by the business network need not be equal to the amount of payment received by the advertiser.

Claims

1. A computer-implemented method comprising:

a) providing a first interface for allowing agents to create and edit a listing;

b) storing a plurality of listings created via the first interface; and

c) providing a second interface for allowing advertisers to view the listings.

2. The computer-implemented method of claim 1 wherein at least one of the listings includes

i) a name of the agent or an agency to which the agent belongs,

ii) a location of the agent or the agency, and

iii) information about online advertising campaign experience of the agent or the agency.

3. The computer-implemented method of claim 2 wherein the information about online advertising campaign experience includes a number of advertising clients.

4. The computer-implemented method of claim 2 wherein the information about online advertising campaign experience includes an average monetary amount of ad campaigns handled by the agent or agency.

5. The computer-implemented method of claim 1 wherein at least one of the listings includes a computer-executable code element for initiating contact with an agent or agency associated with the listing.

6. The computer-implemented method of claim 1 wherein at least one of the listings includes a computer-executable code element for accepting, by an advertiser, an offer.

7. A computer-implemented method comprising:

a) providing a first interface for allowing advertisers to create and edit an advertising job listing;

b) storing a plurality of job listings created via the first interface; and

c) providing a second interface for allowing agents to view the job listings.

8. The computer-implemented method of claim 7 wherein at least one of the job listings includes a computer-executable code element for accepting requested agent information.

9. The computer-implemented method of claim 7 wherein at least one of the job listings includes a computer-executable code element for accepting an open offer to perform the job.

10. The computer-implemented method of claim 7 wherein at least one of the job listings includes a computer-executable code element for accepting a proposal from an agent to perform the job.

11. A computer-implemented method comprising:

a) providing a first interface for allowing agents to store preliminary adverting campaign information;

b) storing a plurality of sets of preliminary advertising campaign information stored via the first interface; and

c) providing a second interface for allowing advertisers to view at least one of the sets of preliminary advertising campaign information.

12. The computer-implemented method of claim 11 wherein the second interface further allows advertisers to comment on at least one of the sets of preliminary adverting campaign information.

13. The computer-implemented method of claim 11 wherein the second interface further allows advertisers revise at least one of the sets of preliminary adverting campaign information.

14. The computer-implemented method of claim 11 wherein the second interface further allows advertisers approve or disapprove at least one of the sets of preliminary adverting campaign information.

15. The computer-implemented method of claim 14 wherein if an advertiser approves of a set of preliminary advertising campaign information, then further changing the set of preliminary advertising campaign information to a final set of advertising campaign information.

16. The computer-implemented method of claim 11 wherein the preliminary advertising campaign information includes at least one ad creative.

17. The computer-implemented method of claim 11 wherein the preliminary advertising campaign information includes an ad landing page.

18. The computer-implemented method of claim 11 wherein the preliminary advertising campaign information includes serving constraints for targeting the serving of the ad.

19. The computer-implemented method of claim 11 wherein the preliminary advertising campaign information includes offer amount information for at least one of (A) an ad impression, (B) an ad selection, and (C) an ad conversion.

20. A computer-implemented method for use in an environment in which a business network facilitates business relationships or transactions between advertisers and agents for authoring advertisements and/or managing ad campaigns, the method comprising:

providing, by the business network, at least one of (A) compensation to the agent for the work done and (B) a subsidy to the advertiser.

21. The computer-implemented method of claim 20 wherein the business network provides compensation to the agent for the work done, the method further comprising:

accepting, by the business network, a payment from an advertiser for ad authoring and/or ad campaign management work done by an agent.

22. The computer-implemented method of claim 21 wherein an amount of the compensation is determined using an amount of the payment.

23. The computer-implemented method of claim 21 wherein the amount of the compensation is more than the amount of the payment.

24. The computer-implemented method of claim 21 wherein the amount of the compensation is less than the amount of the payment.

25. The computer-implemented method of claim 20 wherein the business network provides compensation to the agent for the work done, and

wherein an amount of the compensation includes a variable component.

26. The computer-implemented method of claim 25 wherein the variable component is determined using a performance of the ad campaign worked on by the agent.

27. The computer-implemented method of claim 26 wherein the performance is determined using at least one of ad impressions, an ad selection rate, an ad conversion rate, revenue generated from the ad campaign, and expected revenue generated by the ad campaign.

28. The computer-implemented method of claim 25 wherein the variable component is determined using a performance increase of the ad campaign worked on by the agent.

29. The computer-implemented method of claim 28 wherein the performance increase is determined using at least one of an increase in ad impressions, an increase in ad selection rates, an increase in ad conversion rates, an increase in revenue generated from the ad campaign, and an expected increase in revenue generated from the ad campaign.

30. The computer-implemented method of claim 20 wherein an amount of the compensation includes a variable component which includes a plurality of payments made at a plurality of different times.

31. The computer-implemented method of claim 20 wherein an amount of the compensation is provided to the agent for the work done and is negative at a point in time, such that the agent compensates the business network at that point in time.

32. The computer-implemented method of claim 21 wherein an amount of the compensation is determined by adding a predetermined amount to an amount of the payment.

33. The computer-implemented method of claim 21 wherein an amount of the compensation is determined by subtracting a predetermined amount from an amount of the payment.

34. The computer-implemented method of claim 21 wherein an amount of the compensation is determined by multiplying an amount of the payment by a factor that is greater than one.

35. The computer-implemented method of claim 21 wherein an amount of the compensation is determined by multiplying an amount of the payment by a factor that is less than one.

36. Apparatus comprising:

a) means for providing a first interface for allowing agents to create and edit a listing;

b) means for storing a plurality of listings created via the first interface; and

c) means for providing a second interface for allowing advertisers to view the listings.

37. Apparatus comprising:

a) means for providing a first interface for allowing advertisers to create and edit an advertising job listing;

b) means for storing a plurality of job listings created via the first interface; and

c) means for providing a second interface for allowing agents to view the job listings.

38. Apparatus comprising:

a) means for providing a first interface for allowing agents to store preliminary adverting campaign information;

b) means for storing a plurality of sets of preliminary advertising campaign information stored via the first interface; and

c) means for providing a second interface for allowing advertisers to view at least one of the sets of preliminary advertising campaign information.

39. Apparatus for use in an environment in which a business network facilitates business relationships or transactions between advertisers and agents for authoring advertisements and/or managing ad campaigns, the apparatus comprising:

means for providing, by the business network, at least one of (A) compensation to the agent for the work done and (B) a subsidy to the advertiser.

40. The apparatus of claim 39 wherein the business network provides compensation to the agent for the work done, the apparatus further comprising:

means for accepting, by the business network, a payment from an advertiser for ad authoring and/or ad campaign management work done by an agent.