Automated offer management using audience segment information
First Claim
1. A computer-implemented method comprising:
- a) accepting information defining a plurality of audience segments to which an advertisement may be served;
b) accepting a first offer; and
c) determining, using the first offer, a second offer associated with at least one of the plurality of audience segments.
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Accused Products
Abstract
An advertiser'"'"'s management of an advertising campaign may be assisted by (a) accepting information defining a plurality of audience segments to which an advertisement may be served, (b) accepting a first offer, and (c) determining, using the first offer, a second offer associated with at least one of the plurality of audience segments. The act of determining a second offer associated with one of the plurality of audience segments may use an indication of value assigned to the one audience segment. The indication of value may be automatically determined, and/or provided by an advertiser. The indication of value may be expressed as functions, rules, and/or parameter values. The information defining a plurality of audience segments may be one or more of (a) location information, (b) user information, (c) temporal information, and (d) client device information.
257 Citations
34 Claims
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1. A computer-implemented method comprising:
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a) accepting information defining a plurality of audience segments to which an advertisement may be served;
b) accepting a first offer; and
c) determining, using the first offer, a second offer associated with at least one of the plurality of audience segments. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A computer-implemented method comprising:
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a) accepting information defining a plurality of audience segments to which an advertisement may be served; and
b) determining, for each of the plurality of audience segments, a relative value of the audience segment to an advertiser. - View Dependent Claims (30, 31, 32)
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33. Apparatus comprising:
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a) means for accepting information defining a plurality of audience segments to which an advertisement may be served;
b) means for accepting a first offer; and
c) means for determining, using the first offer, a second offer associated with at least one of the plurality of audience segments.
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34. Apparatus comprising:
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a) means for accepting information defining a plurality of audience segments to which an advertisement may be served; and
b) means for determining, for each of the plurality of audience segments, a relative value of the audience segment to an advertiser.
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Specification