System and Method for a Customer Loyalty Program and Storage Device
First Claim
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1. A method for managing a relationship program between a business and a customer comprising:
- enrolling the customer in the relationship program, creating a profile of the customer in a database of the relationship program;
activating a data storage device for use by the customer in the relationship program;
offering information to the customer that can be stored on the storage device according to a set of rules defined by the business to promote customer affinity;
allowing the customer to choose information to store onto the storage device;
requiring that the customer and data storage device be in one of a set of physical locations selected by the business; and
recording the customer information choices in the profile.
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Abstract
The system and method of this invention increases customer contact and affinity with a business through services and information provided via a data storage device. In one exemplary embodiment a retail business provides a targeted customer with a pocket flash drive unit customized with the business'"'"'s logo on the outside and information specifically chosen for the customer in the device memory. The customer is encouraged to regularly patronize the business to obtain further information of value onto the flash drive.
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Citations
13 Claims
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1. A method for managing a relationship program between a business and a customer comprising:
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enrolling the customer in the relationship program, creating a profile of the customer in a database of the relationship program;
activating a data storage device for use by the customer in the relationship program;
offering information to the customer that can be stored on the storage device according to a set of rules defined by the business to promote customer affinity;
allowing the customer to choose information to store onto the storage device;
requiring that the customer and data storage device be in one of a set of physical locations selected by the business; and
recording the customer information choices in the profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for managing a relationship program between a business and a customer comprising:
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a first data storage device in the possession of the customer for storing information provided by the business;
a first database containing information that the business can provide to the customer;
a second database containing a profile of the customer;
a third database containing rules defined by the business for providing information from the first database to the customer based on the customer profile in the second database;
a host processing system comprising at least one processor and a second data storage device that holds said first, second and third databases;
said host processing system further comprising computer executable code to process said rules in said third database to select and provide information to the customer; and
a communications means that transfers information to said first data storage device according to said rules. - View Dependent Claims (11, 12, 13)
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Specification