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System for and method of expressive sequential auctions in a dynamic environment on a network

  • US 20060224496A1
  • Filed: 03/31/2006
  • Published: 10/05/2006
  • Est. Priority Date: 03/31/2005
  • Status: Abandoned Application
First Claim
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1. A method of conducting an ad auction comprising:

  • (a) receiving a plurality of bids via a computer network, wherein;

    each bid is for the right to display at least one advert associated with the bid on at least one display of the computer network in response to the bid being allocated at least one query;

    each bid includes at least one word, term, phrase or string of characters that is used as a basis for allocating at least one query to the bid; and

    each bid further includes at least one constraint on a sequential allocation of queries to the bid;

    (b) determining at time t at least one rule or decision variable for allocating queries to bids, wherein the at least one rule or decision variable is determined based on the bids received before time t and at least one of the following;

    an estimate of queries to be received after time t;

    an estimate of events to occur in response to the display of adverts after time t; and

    /or an estimate of bids to be received after time t;

    (c) receiving a query via the computer network after time t; and

    (d) allocating the query received in step (c) to at least one of the bids based on the at least one rule or decision variable and the at least one word, term, phrase or string of characters.

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