Systems and methods for analyzing a user's web history

• US 20060224583A1
• Filed: 03/31/2005
• Published: 10/05/2006
• Est. Priority Date: 03/31/2005
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Fikes, Andrew, Irani, Lilly Christine, Zamir, Oren E., Korn, Jeffrey L.
• Application Number:
  US11/097,883
• Publication Number:
  US 20060224583A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]

Abstract

A user'"'"'s prior searching and browsing activities are recorded for subsequent use. A user may examine the user'"'"'s prior searching and browsing activities in a number of different ways, including indications of the user'"'"'s prior activities related to advertisements. A set of search results may be modified in accordance with the user'"'"'s historical activities. The user'"'"'s activities may be examined to identify a set of preferred locations. The user'"'"'s set of activities may be shared with one or more other users. The set of preferred locations presented to the user may be enhanced to include the preferred locations of one or more other users. A user'"'"'s browsing activities may be monitored from one or more different client devices or client application. A user'"'"'s browsing volume may be graphically displayed.

Claims

1. A method of analyzing a user'"'"'s historical activity, comprising:

identifying a portion of a user'"'"'s historical activity;

identifying from the portion a first session and a second session;

identifying for each of the sessions, one or more groupings; and

associating an identified grouping in the first session with an identified grouping in the second session.

2. The method of claim 1, further including:

receiving a display history request; and

presenting at least a subset of the portion in accordance with the associated groupings.

3. The method of claim 2, wherein each associated grouping has a respective date/time value, and the presenting includes ordering the associated groupings in accordance with the respective date/time values.

4. The method of claim 1, further including:

receiving a search request;

obtaining search results from a document database relevant to the search request;

identifying an associated grouping relevant to the search request; and

simultaneously displaying the associated grouping and at least a subset of the search results.

5. The method of claim 1, wherein a date of the first session and a date of the second session are more than 1 day apart.

6. The method of claim 1, wherein at least one grouping includes events, the events comprising one or more of search result selections, advertisement selections, queries, browsing events, and product review selections.

7. The method of claim 1, wherein the associating includes associating the identified grouping in the first session with the identified grouping in the second session when a similarity score between the identified grouping in the first session and the identified grouping in the second session is greater than a threshold.

8. The method of claim 1, wherein the identifying one or more groupings includes:

identifying one or more related queries in the respective session, each query having associated with it zero or more visited sites.

9. The method of claim 8, further including:

receiving a search query from a search requester; and

determining whether at least one grouping contains content information relevant to the search query, the content information comprising search terms in the one or more related queries and content associated with the zero or more visited sites.

10. The method of claim 1, wherein the identifying the one or more groupings includes:

identifying a first set of one or more related queries submitted during the first session; and

identifying a second set of one or more related queries submitted during the second session.

11. A computer program product for use in conjunction with a computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism comprising:

instructions for identifying a portion of a user'"'"'s historical activity;

instructions for identifying from the portion a first session and a second session;

instructions for identifying for each of the sessions, one or more groupings; and

instructions for associating an identified grouping in the first session with an identified grouping in the second session.

12. The method of claim 11, wherein a date of the first session and a date of the second session are more than 1 day apart.

13. The method of claim 11, wherein at least one grouping includes events, the events comprising one or more search result selections, advertisement selections, queries, browsing events, and product review selections.

14. The method of claim 11, wherein the instructions for associating include instructions for associating the identified grouping in the first session with the identified grouping in the second session when a similarity score between the identified grouping in the first session and the identified grouping in the second session is greater than a threshold.

15. The method of claim 11, wherein the instructions for identifying one or more groupings include instructions for:

identifying one or more related queries in the respective session, each query having associated with it zero or more visited sites.

16. The method of claim 13, further including instructions for:

receiving a search query from a search requester; and

determining whether at least one grouping contains content information relevant to the search query, the content information comprising search terms in the one or more related queries and content associated with the zero or more visited sites.

17. The method of claim 11, wherein the instructions for identifying the one or more groupings includes instructions for:

identifying a first set of one or more related queries submitted during the first session; and

identifying a second set of one or more related queries submitted during the second session.

18. A computer, comprising:

a main memory;

a processor; and

a program, stored in the main memory and executed by the processor, the program including;

instructions for identifying a portion of a user'"'"'s historical activity;

instructions for identifying from the portion a first session and a second session;

instructions for identifying for each of the sessions, one or more groupings; and

instructions for associating an identified grouping in the first session with an identified grouping in the second session.

19. A system of analyzing a user'"'"'s historical activity, comprising:

means for identifying a portion of a user'"'"'s historical activity;

means for identifying from the portion a first session and a second session;

means for identifying for each of the sessions, one or more groupings; and

means for associating an identified grouping in the first session with an identified grouping in the second session.