Method and apparatus for remote reporting of impression data using log files

• US 20060224695A1
• Filed: 04/05/2006
• Published: 10/05/2006
• Est. Priority Date: 04/05/2005
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Willis, Daniel
• Application Number:
  US11/397,735
• Publication Number:
  US 20060224695A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: H04L 67/125 involving control of end-device applications over a network
• CPC Class Codes: H04L 67/131 Protocols for games, networked simulations or virtual reality
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system and method for generating log files that store information regarding the presentation of advertisements in video games is described. The log file is copied to a server when a suitable network connection is available. The log file comprises a public portion and a private portion. The public portion comprises information that is used to route the log file to a suitable destination. The private portion contains optionally encrypted to complicate unauthorized access thereto.

Claims

1. A non-volatile storage medium having instruction data stored therein, the data for, when executed resulting in:

generating a log file, the log file comprising;

a public portion indicative of an identity of the log file; and

,

a private portion for storing data associated with an advertisement provided to a user during execution of the instructions by the processor,

identifying a data connection to an external server, the instructions for establishing a threshold and upon overcoming the threshold, providing a copy of the log file to the external server; and

,

impressing advertisements upon a gamer.

2. A non-volatile memory of a computing device according to claim 1, wherein the program data corresponds to a video game program.

3. A non-volatile memory of a computing device according to claim 2, comprising instructions for receiving an advertisement from an external advertisement server via the network connection.

4. A non-volatile memory of a computing device according to claim 2, comprising instructions for:

determining that an advertisement has been provided to a user;

reading a log file from the non-volatile memory;

updating log file in a manner indicative of the providing of the advertisement to the user; and

,

saving the log file to the non-volatile memory.

5. A non-volatile memory of a computing device according to claim 4, wherein the computing device is a game console.

6. A non-volatile memory of a computing device according to claim 4, wherein the computing device is a personal computer.

7. A non-volatile memory of a computing device according to claim 1, wherein the private portion is for storing data corresponding to quality of the advertisement.

8. A non-volatile memory of a computing device according to claim 7, wherein the data corresponding to quality of the advertisement comprises data indicative of a duration.

9. A non-volatile memory of a computing device according to claim 7, wherein the data corresponding to quality of the advertisement comprises data associated with a relative size of an advertisement image.

10. A non-volatile memory of a computing device according to claim 8, wherein the data corresponding to quality of the advertisement comprises data associated with a relative size of an advertisement image.

11. A non-volatile memory of a computing device according to claim 8, wherein the program data corresponding to instructions for being executed by a processor comprises instructions for generating very large numbers of security keys.

12. A method of recording data associated with a presentation of an advertisement on a computing device, comprising:

providing media to user of the computing device, the media comprising an advertisement;

generating a public portion of a log file in a memory of the computing device;

generating a private portion of the log file, the private portion comprising data associated with the advertisement;

storing the log file in a memory of the computing device;

determining a threshold;

upon overcoming the threshold, determining a presence of a data connection to an external server and providing a copy of the log file to the external server.

13. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 12, wherein providing media to user comprises running video game software.

14. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 13, comprising:

upon providing the copy of the log file to the external server erasing the log file from the memory of the computing device.

15. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 13, wherein the memory of the computing device is a non-volatile memory.

16. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 15, wherein the computing device is a game console.

17. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 15, wherein the computing device is a personal computer.

18. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 13, wherein generating the private portion of the log file comprises encrypting data associated with the advertisement and storing the log file comprises storing the encrypted data.

19. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 18, wherein the data associated with the advertisement comprises impression quality data.

20. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 19, wherein the impression quality data comprises data associated with a duration of the advertisement.

21. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 20, wherein the private portion of the log file is encrypted using write once encryption.

23. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 18, comprising:

providing a second advertisement;

determining if a log file corresponding to the second advertisement is stored in the memory; and

,

upon determining that suitable log file is stored in the memory;

loading the log file;

updating the private portion of the log file thereby generating a new version of the log file; and

,

saving the new version of the log file to the memory.

24. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 23, comprising:

upon storing the updated log file, incrementing a counter associated with the threshold and wherein overcoming the threshold corresponds to the counter exceeding a predetermined value.

25. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 18, comprising:

saving the log file to a memory of the external server; and

,

decrypting the private portion of the log file.

26. A method of recording data associated with a presentation of an advertisement on a computing device according to claim 25, comprising:

recording data associated with an identifier of the private portion of the log file.

27. A method of recording data associated with a presentation of an advertisement on, a computing device according to claim 26, comprising:

upon decrypting the private portion of the log file, determining an identifier of the private portion;

verifying that the identifier for the private portion not consistent with any of a set of previously recorded identifiers stored in a memory accessible by the external server; and

,

upon verifying that the identifier of the is consistent with a previously recorded identifier, erasing the log file from the memory of the external server.

22. A method of recording data associated with a presentation of an advertisement on a computing device, comprising:

providing media to user of the computing device, the media comprising an advertisement;

storing data within a public portion of a log file in a memory of the computing device;

storing data within a private portion of the log file, the private portion comprising data associated with the advertisement;

storing the log file in a memory of the computing device;

determining a threshold;

upon overcoming the threshold, determining a presence of a data connection to an external server and providing a copy of the log file to the external server.