NETWORKED MULTI-ROOM SYSTEM AD INSERTION

• US 20060225105A1
• Filed: 04/05/2005
• Published: 10/05/2006
• Est. Priority Date: 04/05/2005
• Status: Abandoned Application

• Current Assignee: Scientific-Atlanta LLC (Cisco Systems, Inc.)
• Original Assignee: Scientific-Atlanta Incorporated (Cisco Systems, Inc.)
• Inventors: Russ, Samuel H.
• Application Number:
  US10/907,540
• Publication Number:
  US 20060225105A1
• Time in Patent Office: Days
• US Class Current: 725/78
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/43615 Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Networked multi-room system ad insertion. Replacement material can be inserted into a presentation from a tuned source in a networked multi-room system (NMS) with a primary device and at least one remote device. Ad-insertion tags in the presentation correspond with commercial breaks in the presentation. Replacement material, such as new commercials, that may be user specific, can be inserted at the tags. The presentation can be recorded to a DVD or played from the primary device to remote devices in the NMS. Different devices could display the same presentation, but with different commercials.

Claims

1. A method of inserting replacement material in a presentation for displaying in a networked multi-room system (NMS), said method comprising the steps of:

a primary device in said NMS receiving said presentation;

identifying a tag in said presentation corresponding with a break in said presentation;

inserting replacement material in said presentation at said tag; and

displaying said presentation with said replacement material from a remote device.

2. The method of claim 1, further comprising the step of retrieving said replacement material from a headend.

3. The method of claim 1, further comprising the step of tuning to an alternate signal for said replacement material.

4. The method of claim 3, further comprising the step of determining user specific preferences of said remote device.

5. The method of claim 1, further comprising the step of tuning to an alternate tuned signal for a duration of said break.

6. The method of claim 5, further comprising the step of returning to said presentation after said duration of said break.

7. The method of claim 1, further comprising the step of retrieving said replacement material from a storage device.

8. The method of claim 7, wherein said retrieving step comprises determining user specific preferences of said remote device.

9. The method of claim 7, further comprising the step of retrieving said replacement material from said primary device.

10. The method of claim 7, further comprising the step of retrieving said replacement material from said remote device.

11. The method of claim 1, further comprising the steps of:

inserting additional material into said presentation at another tag of said presentation; and

displaying said presentation with said replacement material and said additional material from a second remote device.

12. The method of claim 1, further comprising the steps of inserting other replacement material in said presentation at said tag and displaying said presentation with said other replacement material from a second remote device.

13. A networked multi-room system (NMS) comprising:

a primary device for receiving a presentation, said primary device adapted to identify a tag in said presentation and adapted to insert replacement material in said presentation at said tag; and

at least one remote device for presenting said presentation with said replacement material.

14. The NMS of claim 13, wherein said primary device is further adapted to tune to an alternate signal for said replacement material.

15. The NMS of claim 14, wherein said primary device is further adapted to utilize user specific preferences of said remote device for selecting said replacement material.

16. The NMS of claim 14, wherein said primary device is further adapted to utilize user specific preferences of said primary device for selecting said replacement material.

17. The NMS of claim 13, wherein said primary device is further adapted to retrieve said replacement material from a storage device.

18. The NMS of claim 17, wherein said primary device is further adapted to utilize user specific preferences of said remote device for selecting said replacement material.

19. The NMS of claim 17, wherein said primary device is further adapted to utilize user specific preferences of said primary device for selecting said replacement material.

20. The NMS of claim 17, wherein said storage device is a headend.

21. The NMS of claim 17, wherein said storage device is said primary device.

22. The NMS of claim 17, wherein said storage device is said remote device.

23. The NMS of claim 13, wherein additional material is inserted into said presentation at another tag of said presentation, and said presentation is displayed with said replacement material and additional replacement material from a second remote device.

24. The NMS of claim 13, wherein said primary device is further adapted to insert other replacement material in said presentation at said tag and display said presentation with said other replacement material from a second remote device.

25. A method for displaying distinguishable material on a set-top box in a Networked Multi-room System (NMS), said method comprising the steps of:

displaying a presentation with first ad material to a first set-top box; and

displaying said presentation with second ad material to a second set-top box,

wherein said first set-top box does not display said second ad material and said second set-top box does not display said first ad material.

26. The method of claim 25, further comprising the steps of:

inserting said first ad material into said presentation for presentation on said first set-top box; and

inserting said second ad material into said presentation for presentation on said second set-top box.