Method for retaining a customer at a dealership

• US 20060229937A1
• Filed: 04/08/2005
• Published: 10/12/2006
• Est. Priority Date: 04/08/2005
• Status: Abandoned Application

• Current Assignee: Douglas R. Manley
• Original Assignee: Douglas R. Manley
• Inventors: Manley, Douglas R.
• Application Number:
  US11/101,853
• Publication Number:
  US 20060229937A1
• Time in Patent Office: Days
• US Class Current: 705/14.350
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date

Abstract

A method for retaining a customer at a dealership is disclosed. The method includes establishing a customer account when the customer makes a first purchase from the dealership. Each time the customer has a service performed at the dealership, the customer is awarded a rebate to his/her customer account. The customer is allowed to redeem, assign, and/or forfeit the rebate within a predetermined time period. The rebate may be used towards a purchase or lease from the dealership.

Claims

1. A method for retaining a customer at a dealership, the method comprising:

establishing a customer account upon a first purchase by the customer from the dealership;

awarding a rebate to the customer account each time the customer has a service performed at the dealership; and

allowing the customer to at least one of redeem, assign, and forfeit the rebate within a predetermined time period, wherein the rebate may be used toward a purchase or a lease from the dealership.

2. The method as defined in claim 1 wherein the rebate is based on a predetermined amount or percentage of a price of at least one of parts and labor included in the service performed.

3. The method as defined in claim 1, further comprising accruing the awarded rebates in the customer account for a time not exceeding the predetermined time period.

4. The method as defined in claim 3 wherein the predetermined time period is five years from the establishment of the customer account.

5. The method as defined in claim 1 wherein the dealership is at least one of automobile dealerships, boat dealerships, snowmobile dealerships, individual watercraft dealerships, motorcycle dealerships, recreational vehicle dealerships, and combinations thereof.

6. The method as defined in claim 1 wherein the predetermined time period ranges from a time when a first rebate is awarded to five years from the establishment of the customer account.

7. The method as defined in claim 1, further comprising sending the customer a quarterly statement including a balance of the rebate.

8. The method as defined in claim 1, further comprising managing the customer account.

9. The method as defined in claim 8 wherein managing the customer account is accomplished by employees of the dealership or by an outside vendor.

10. The method as defined in claim 1 wherein assigning the rebate is accomplished by the customer signing a writing indicating a person to whom the rebate is being transferred, and submitting the writing to the dealership.

11. The method as defined in claim 1 wherein the customer account includes customer-identifying information, and wherein the method further comprises updating the customer-identifying information.

12. The method as defined in claim 1 wherein establishing the customer account may be accomplished when the customer purchases at least one of a new vehicle, a used vehicle, a service performed upon a vehicle, a part for a vehicle, and combinations thereof.

13. The method as defined in claim 1, further comprising awarding a first time rebate when the customer makes the first purchase from the dealership.

14. The method as defined in claim 1 wherein the customer redeems the rebate and the method further comprises:

zeroing the customer account after the customer redeems the rebate toward the purchase or the lease;

awarding a new rebate to the customer account each time the customer has a service performed at the dealership; and

allowing the customer to at least one of redeem, assign, and forfeit the new rebate within a new predetermined time period, wherein the new rebate may be used toward an other purchase or an other lease from the dealership.

15. The method as defined in claim 1 wherein the customer assigns the rebate to a person, and the method further comprises:

transferring the rebate to a new customer account for the person; and

allowing the person to at least one of redeem, assign, and forfeit the rebate within the predetermined time period, wherein the rebate may be used toward the purchase or the lease from the dealership.

16. The method as defined in claim 15 wherein prior to allowing the person to at least one of redeem, assign, and forfeit the rebate, the method further comprises accruing the awarded rebates in the new customer account for a time not exceeding the predetermined time period.

17. The method as defined in claim 1 wherein the awarding of the rebate occurs substantially instantaneously.

18. A method for obtaining and retaining a customer at a dealership, the method comprising:

offering the customer a first time visit rebate when the customer makes a first purchase from the dealership;

establishing a customer account when the first purchase is made;

awarding a rebate to the customer account each time the customer has a service performed at the dealership; and

allowing the customer to at least one of redeem, assign, and forfeit the rebate within a predetermined time period, wherein the rebate may be used toward a purchase or lease from the dealership.

19. The method as defined in claim 18 wherein the rebate is based on a predetermined amount or percentage of a price of at least one of parts and labor included in the service performed.

20. The method as defined in claim 18, further comprising accruing the awarded rebates in the customer account for a time not exceeding the predetermined time period.

21. The method as defined in claim 18 wherein the predetermined time period is five years from the establishment of the customer account.

22. The method as defined in claim 18 wherein the dealership is at least one of automobile dealerships, boat dealerships, snowmobile dealerships, individual watercraft dealerships, motorcycle dealerships, recreational vehicle dealerships, and combinations thereof.

23. The method as defined in claim 18, further comprising managing the customer account, and wherein the managing is accomplished by employees of the dealership or by an outside vendor.

24. The method as defined in claim 18 wherein establishing the customer account may be accomplished when the customer'"'"'s first purchase is at least one of a new vehicle, a used vehicle, a service performed upon a vehicle, a part for a vehicle, and combinations thereof.

25. The method as defined in claim 18 wherein the customer redeems the rebate and the method further comprises:

zeroing the customer account after the customer redeems the rebate toward the purchase or the lease;

awarding a new rebate to the customer account each time the customer has a service performed at the dealership; and

allowing the customer to at least one of redeem, assign, and forfeit the new rebate within a new predetermined time period, wherein the new rebate may be used toward an other purchase or an other lease from the dealership.

26. The method as defined in claim 18 wherein the customer assigns the rebate to the person, and the method further comprises:

transferring the rebate to a new customer account for the person; and

allowing the person to at least one of redeem, assign, and forfeit the rebate within the predetermined time period, wherein the rebate may be used toward the purchase or the lease from the dealership.

27. The method as defined in claim 26 wherein prior to allowing the person to at least one of redeem, assign, and forfeit the rebate, the method further comprises accruing the awarded rebates in the new customer account for a time not exceeding the predetermined time period.