Systems and methods of brokering creative content online

• US 20060229993A1
• Filed: 04/12/2005
• Published: 10/12/2006
• Est. Priority Date: 04/12/2005
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Cole, Douglas W.
• Application Number:
  US11/103,793
• Publication Number:
  US 20060229993A1
• Time in Patent Office: Days
• US Class Current: 705/51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Systems and methods of brokering creative content online are disclosed. In an exemplary implementation, a method may include receiving creative content in electronic format from a user. The method may also include determining whether a match exists between a reviewer and the creative content. The method may also include extending an invitation to the reviewer to review at least a portion of the creative content if a first match is found.

Claims

1. A method of brokering creative content, comprising:

receiving creative content in electronic format from a user;

determining whether a first match exists between a reviewer and the creative content; and

if a first match is found, extending an invitation to the reviewer to review at least a portion of the creative content.

2. The method of claim 1, further comprising:

receiving registration information from at least one reviewer to create a profile describing desired creative content, and

wherein the receiving creative content further comprises categorizing the creative content into one or more content categories, and

wherein the first match is determined by matching one or more content categories with one or more profile.

3. The method of claim 2, further comprising:

receiving at least one review from a reviewer;

computing a rank of the reviewer based on the registration information and the at least one review; and

updating the profile with the ranking data.

4. The method of claim 1 wherein the reviewer includes one of the group consisting of peer reviewers and contract reviewers.

5. The method of claim 1, further comprising:

receiving at least one review of the creative content from one or more reviewers; and

providing the at least one review to the user.

6. The method of claim 1, further comprising:

receiving at least one review of the creative content;

computing a score based on the at least one review;

determining whether the score exceeds a predetermined threshold; and

if the predetermined threshold is exceeded, inviting a partner to examine at least a portion of the creative content.

7. The method of claim 1, further comprising:

receiving registration information from a partner to create a profile describing desired creative content;

categorizing the creative content into one or more content categories;

based on the profile, determining whether a second match exists between a partner and the creative content; and

if a second match is found, inviting the partner to examine at least a portion of the creative content.

8. The method of claim 1, further comprising:

receiving registration information from a partner to create a profile describing desired creative content;

categorizing the creative content into one or more content categories;

based on the profile, determining whether a second match exists between the partner and the creative content;

receiving at least one review of the creative content;

computing a score based on the at least one review;

determining whether the score exceeds a predetermined threshold;

if the predetermined threshold is exceeded and if a second match is present, inviting the partner to examine at least a portion of the creative content.

9. The method of claim 8, wherein the partner includes one of the group consisting of agents, brokers, studios, licensees and buyers.

10. The method of claim 1, further comprising offering the creative content to a content partner for purchase.

11. The method of claim 10, wherein the first matching further comprises:

ranking a plurality of partners; and

offering the creative content to only those partners who are ranked above a predetermined threshold.

12. The method of claim 10 further comprising:

placing each partner in a queue wherein the queue is managed according to a round-robin scheme; and

offering the creative content to only a limited number of partners who have moved to the top of the queue.

13. The method of claim 1 wherein the first matching further comprises:

ranking each reviewer; and

inviting only those reviewers who are ranked above a predetermined threshold.

14. The method of claim 1 wherein the first matching further comprises:

placing each reviewer in a queue wherein the queue is managed according to a round-robin scheme; and

inviting only a limited number of reviewers who have moved to the top of the queue.

15. A system for brokering creative content online comprising:

a content manager for receiving and storing creative content in electronic form from a user;

a reviewer engine linked with a reviewer data store including reviewers, the reviewer engine determining whether a match exists between a reviewer and the creative content; and

an I/O module for extending an invitation to the reviewer to review at least a portion of the creative content if the reviewer engine determines a match exists.

16. The system of claim 15 wherein the reviewer engine further ranks each reviewer, and the invitation is only extended to those reviewers who are ranked above a predetermined threshold.

17. The system of claim 15 wherein the reviewer engine manages the reviewer data store according to a round-robin scheme, and the invitation is only extended to a limited number of reviewers who have moved to the top of the queue.

18. The system of claim 15 further comprising:

a registration module for receiving registration information from at least one reviewer; and

a processing module operatively associated with the registration module for creating a profile describing desired creative content; and

wherein the content manager categorizes the creative content into one or more content categories and the reviewer engine determines whether a match exists by matching one or more content categories with one or more profiles.

19. The system of claim 18 wherein the processing module computes a rank of the reviewer based on the registration information, and the processing module updates the profile with the rank of the reviewer.

20. The system of claim 15 wherein the I/O module receives at least one review of the creative content from one or more reviewers and provides the at least one review to the user.

21. The system of claim 20 further comprising a processing module for computing a score based on at least one review of the creative content, the processing module determining whether the score exceeds a predetermined threshold, and the I/O module inviting a partner to examiner at least a portion of the creative content if the predetermined threshold is exceeded.

22. The system of claim 15 further comprising a processing module for creating a profile for each of a plurality of partners describing desired creative content, the processing module determining whether a match exists between at least one of the partners, the processing module inviting the at least one matched partner to examine at least a portion of the creative content.

23. The system of claim 15 further comprising a partner engine for offering the creative content to partners.

24. The system of claim 23 wherein the partner engine further ranks each of a plurality of partners in a partner data store, wherein the creative content is offered only to those partners who are ranked above a predetermined threshold.

25. The system of claim 23 wherein the partner data store includes each partner in a queue, and wherein the partner engine manages the queue according to a round-robin scheme.

26. The system of claim 25 wherein the creative content is only offered to a limited number of partners who have moved to the top of the queue.

27. A system of brokering creative content, comprising:

means for determining whether a match exists between a reviewer and creative content received from a user in electronic format; and

means for extending an invitation to the reviewer to review at least a portion of the creative content if a match is found.

28. The system of claim 27 further comprising means for ranking each of a plurality of reviewers, wherein only those reviewers who are ranked above a predetermined threshold are invited.

29. The system of claim 27 further comprising:

means for determining whether a match exists between a partner and the creative content; and

means for inviting the partner to examine at least a portion of the creative content if a match is found.

30. The system of claim 29 further comprising means for ranking each of a plurality of partners, wherein only those partners who are ranked above a predetermined threshold are invited.