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Consumer profiling and advertisement selection system

  • US 20060230053A1
  • Filed: 06/09/2006
  • Published: 10/12/2006
  • Est. Priority Date: 04/19/2001
  • Status: Abandoned Application
First Claim
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1. A method of profiling users in an computer environment, said method comprising:

  • (a) receiving a purchase history corresponding to a unique user and including information related to the purchase of at least one item by said unique user;

    (b) receiving demographic information corresponding to said unique user;

    (c) receiving product characterization information describing a statistical relationship between a particular product and demographic characteristics of purchasers of the product;

    (d) extrapolating additional demographic information from said purchase history and said product characterization information; and

    (e) updating said demographic information based on said additional demographic information.

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