Method of routing and managing advertising feedback data
First Claim
Patent Images
1. A method of providing feedback data relating to advertising content, comprising:
- providing an advertisement during the video game session, the video game session occurring on a video game system;
providing a log file in dependence upon the advertisement, the log file comprising a public portion and a private portion;
providing the log file from the video game system to a first server; and
, determining a destination for the log file at the first server, the destination determined in dependence upon data present within the public portion of the log file.
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Accused Products
Abstract
The action of impressing an advertisement within a virtual environment of a video game is stored in a log file. The log file has a public portion and a private portion. The log file is provided to a server that determines an appropriate destination for the log file based upon data within the public portion of the log file. The private portion of the log file is optionally encrypted using a unique identifier to complicate unauthorized duplication of log files.
77 Citations
29 Claims
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1. A method of providing feedback data relating to advertising content, comprising:
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providing an advertisement during the video game session, the video game session occurring on a video game system;
providing a log file in dependence upon the advertisement, the log file comprising a public portion and a private portion;
providing the log file from the video game system to a first server; and
,determining a destination for the log file at the first server, the destination determined in dependence upon data present within the public portion of the log file. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method comprising:
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providing an advertisement during a video game session, the video game session occurring on a video game system and forming part of a massively multiplayer online game;
providing a log file on a first server and in dependence upon the advertisement, the log file comprising a public portion and a private portion;
providing impression data from the video game system to the first server; and
,storing the impression data within the log file associated with the advertisement. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification