Software and Method for Internally Organizing Marketing Tasks and Related Information Within a Business Entity
First Claim
1. A software product for internally organizing marketing tasks and related information within a business entity, the software product comprising:
- a computer program operational when executed by a computer processor to direct the computer processor to generate a main navigational window viewable on a computer display and having a plurality of links;
wherein the computer program is operational when executed by the computer processor upon activation of the plurality of links to direct the computer processor to generate additional windows viewable on the computer display;
wherein the plurality of links includes a marketed entities link, an avenues link, a contacts link, and an events link;
wherein the marketed entities link opens a marketed entities window having data fields for entering and viewing contact data relating to particular individuals of particular marketed entities;
wherein the avenues link opens an avenue window having data fields for entering and viewing contact data relating to particular individuals at different avenues of marketing used for marketing the particular marketed entities;
wherein the contacts link opens a contact window having data fields for entering and viewing contact data relating to a particular individual;
wherein the events link opens an event window having data fields for entering and viewing contact data relating to particular individuals associated with particular events used for marketing the particular marketed entities;
a to-do list window displays stored actions associated with a particular person within the business entity and has links to particular event windows related to the stored actions and to particular contact windows related to the stored actions; and
a computer program storage medium operational to store the computer program.
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Accused Products
Abstract
A software product generates a main navigational window viewable on a computer display which has a plurality of links including a marketed entities link, an avenues link, a contacts link, and an events link. The marketed entities link opens a marketed entities window having data fields for contact data relating to particular marketed entities. The avenues link opens an avenue window having data fields for contact data relating to avenues of marketing used for the marketed entities. The contacts link opens a contact window having data fields for contact data relating to particular individuals. The events link opens an event window having data fields for contact data relating to events for the marketed entities. A to-do list window displays stored actions associated with a particular person within the business entity and has links to event windows related to the stored actions and to contact windows related to the stored actions.
8 Citations
20 Claims
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1. A software product for internally organizing marketing tasks and related information within a business entity, the software product comprising:
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a computer program operational when executed by a computer processor to direct the computer processor to generate a main navigational window viewable on a computer display and having a plurality of links;
wherein the computer program is operational when executed by the computer processor upon activation of the plurality of links to direct the computer processor to generate additional windows viewable on the computer display;
wherein the plurality of links includes a marketed entities link, an avenues link, a contacts link, and an events link;
wherein the marketed entities link opens a marketed entities window having data fields for entering and viewing contact data relating to particular individuals of particular marketed entities;
wherein the avenues link opens an avenue window having data fields for entering and viewing contact data relating to particular individuals at different avenues of marketing used for marketing the particular marketed entities;
wherein the contacts link opens a contact window having data fields for entering and viewing contact data relating to a particular individual;
wherein the events link opens an event window having data fields for entering and viewing contact data relating to particular individuals associated with particular events used for marketing the particular marketed entities;
a to-do list window displays stored actions associated with a particular person within the business entity and has links to particular event windows related to the stored actions and to particular contact windows related to the stored actions; and
a computer program storage medium operational to store the computer program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for internally organizing marketing tasks and related information within a business entity, the method comprising the steps of:
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generating a main navigational window viewable on a computer display that has a plurality of links;
generating additional windows viewable on the computer display upon activation of the plurality of links;
wherein the plurality of links includes a marketed entities link, an avenues link, a contacts link, and an events link;
opening a marketed entities window having data fields for entering and viewing contact data relating to particular individuals of particular marketed entities upon activation of the marketed entities link;
opening an avenue window having data fields for entering and viewing contact data relating to particular individuals at different avenues of marketing used for marketing the particular marketed entities upon activation of the avenues link;
opening a contact window having data fields for entering and viewing contact data relating to a particular individual upon activation of the contacts link;
opening an event window having data fields for entering and viewing contact data relating to particular individuals associated with particular events used for marketing the particular marketed entities upon activation of the events link; and
displaying a to-do list window having stored actions associated with a particular person within the business entity and links to particular event windows related to the stored actions and to particular contact windows related to the stored actions.
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20. A method for internally organizing marketing tasks and related information within a business entity, the method comprising the steps of:
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(a) determining business rules of the business entity;
creating a software product having functions and procedures based on the business rules; and
wherein the software product can display a to-do list having stored actions associated with a particular person within the business entity and links to contact data for particular individuals related to the stored actions.
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Specification