Systems and methods for event triggered advertising

• US 20060230416A1
• Filed: 03/01/2006
• Published: 10/12/2006
• Est. Priority Date: 03/02/2005
• Status: Abandoned Application

• Current Assignee: In-Store Broadcasting Network LLC (Stingray Group Inc.)
• Original Assignee: In-Store Broadcasting Network LLC (Stingray Group Inc.)
• Inventors: Powell, Robert H., Brazell, Robert
• Application Number:
  US11/365,405
• Publication Number:
  US 20060230416A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods of event triggered advertising where at least one embodiment includes an event monitoring module, an advertising database, and an advertising vehicle. The event monitoring module identifies and characterizes events based on a plurality of content variables. The advertising database stores a plurality of advertisements with particular content variables. The event monitoring module then determines if a particular event'"'"'s content variable settings sufficiently match the content variables of an advertisement stored in the advertising database. If the event monitoring module determines there is a sufficient match, the corresponding advertisement is broadcast via the advertising vehicle. Each of the processes may be performed manually or automatically depending on available resources.

Claims

1. A system for broadcasting a related advertisement in response to an event, comprising:

an advertising database configured to store at least one advertisement;

an advertising vehicle that is configured to broadcast an advertisement via at least one advertising media; and

an event monitoring module configured to receive events from an operator who becomes aware of the occurrence of a meteorological, geological, political, sporting or other event of note and reports the event to the event monitoring module, said module then determining if the event properly matches an advertisement stored in the advertising database, and routes advertisements that match the event to corresponding ads in the advertising database to the advertising vehicle.

2. The system of claim 1, wherein the advertising database is also configured to receive new advertisements, assign at least one content variable to the new advertisements, and store the new advertisements.

3. The system of claim 1, wherein the advertising media includes any form of in-store media.

4. The system of claim 1, wherein the advertising media includes any one of internet, television, radio, billboard, loudspeaker, register, and cart.

5. The system of claim 1, wherein the event monitoring module compares at least one content variable setting of a stored advertisement with at least one assigned content variable setting of a received event to determine if they match.

6. The system of claim 1, wherein the event monitoring module utilizes a particular comparison algorithm to determine if an event matches a stored advertisement.

7. The system of claim 1, wherein the event monitoring module receives events through any one of a RSS feed, associated press, internet, television, weather, store schedule, radio, and manual entry.

8. The system of claim 1, wherein the event includes any one of a shopping event, weather event, holiday event, and promotional event.

9. A system for broadcasting a related in-store advertisement in response to an event, comprising:

an advertising database configured to store at least one in-store advertisement;

an advertising vehicle that is configured to broadcast an in-store advertisement via at least one advertising media; and

an event monitoring module configured to receive events, determine if the events properly match an in-store advertisement stored in the advertising database, and route matching in-store advertisements in the advertising database to the advertising vehicle.

10. A method for broadcasting a related advertisement in response to an event, comprising the acts of:

receiving an event;

characterizing the received event by assigning at least one content variable, wherein the acts of receiving an event and characterizing the received event by assigning at least one content variable further includes the acts of;

receiving event information from a plurality of sources;

assigning at least one content variable to the received event; and

storing the received event and corresponding at least one content variable;

comparing the at least one content variable setting of the received event with at least one content variable setting of a plurality of stored advertisements; and

if the at least one content variable setting of the received event matches at least one content variable setting of a stored advertisement, then broadcasting the matched stored advertisement.

11. The method of claim 10, wherein the plurality of sources includes any one of a RSS feed, associated press, internet, television, weather, store schedule, radio, and manual entry.

12. The method of claim 10, wherein the event is received via any one of a RSS feed, associated press, internet, television, weather, store schedule, radio, and manual entry.

13. The method of claim 10, wherein the act of determining if the at least one content variable setting of the received event matches at least one content variable setting of a stored advertisement further includes the acts of:

receiving an event and at least one corresponding content variable;

comparing the at least one variable setting of the received event with the at least one content variable setting of a stored advertisement; and

identifying at least one matched advertisement utilizing a particular comparison algorithm.

14. The method of claim 10, wherein the act of broadcasting the matched stored advertisement further includes the acts of:

receiving the matched advertisement;

identifying optimum advertising media based on the at least one content variable; and

broadcasting the matched advertisement over identified optimum advertising media.

15. The method of claim 10, wherein the act of broadcasting the matched stored advertisement further includes the acts of:

receiving the matched advertisement; and

broadcasting matched advertisement over at least one advertising media.

16. The method of claim 10, wherein the event includes any one of a shopping event, weather event, holiday event, and promotional event.

17. The method of claim 10, wherein at least one content variable setting includes any one of corresponding industry, corresponding products, corresponding demographics, and corresponding location.

18. The method of claim 10, wherein the stored advertisement is stored in an advertising database that receives advertisements and assigns at least one content variable.