Automated screening of content based on intellectual property rights
First Claim
Patent Images
1. A machine-implemented method comprising:
- receiving content that is to be provided to users;
scanning the content for trademarked terms; and
determining whether to allow the content to be provided based on the scanning.
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Accused Products
Abstract
Systems and methods automatically scan content, such as advertisements, for a list of terms and/or phrases that may not be allowed in the content. In one implementation, the terms and/or phrases include trademarks. In this implementation, incoming advertisements may be automatically scanned for the presence of trademarks.
19 Citations
32 Claims
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1. A machine-implemented method comprising:
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receiving content that is to be provided to users;
scanning the content for trademarked terms; and
determining whether to allow the content to be provided based on the scanning. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A device comprising:
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means for receiving content from a third party that is to be served to users;
means for scanning the content for trademarked terms; and
means for determining whether to allow the content or to queue the content for further review based on the scanning. - View Dependent Claims (15)
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16. A machine-implemented method comprising:
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receiving an advertisement from an advertiser that is to be provided to end-users;
scanning the advertisement for terms or phrases in a list; and
determining whether to accept the advertisement based on the scanning. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A computer-readable medium containing instructions for execution by a processor, the computer-readable medium comprising:
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instructions for receiving an advertisement from an advertiser that is to be served to end-users;
instructions for scanning the advertisement for terms or phrases in a watchlist; and
instructions for determining whether to accept the advertisement based on the scanning. - View Dependent Claims (27)
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28. A system comprising:
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logic to screen an advertisement received from an advertiser for violations by screening for trademarked terms or phrases occurring in text of the advertisement that the advertiser designates as the text that is to be displayed to end-users; and
logic to transmit the advertisement to end-users based on the advertisement not including violations. - View Dependent Claims (29, 30, 31)
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32. A method for screening content for intellectual property rights violations, the method comprising:
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receiving an advertisement that is to be served to end-users;
automatically scanning the received advertisement for trademarked terms contained in a watchlist generated based on prior complaints received from trademark owners;
automatically determining to accept the received advertisement when the scanning does not indicate that the received advertisement contains a trademarked term; and
queuing the received advertisement for manual review when the scanning indicates that the received advertisement contains a trademarked term.
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Specification