System and method for delivery of information based on web page content

• US 20060235938A1
• Filed: 11/12/2002
• Published: 10/19/2006
• Est. Priority Date: 11/12/2002
• Status: Abandoned Application

• Current Assignee: Claria Corporation
• Original Assignee: Claria Corporation
• Inventors: Martin, Anthony G., McFadden, Jeffrey A., Pennell, Mark E.
• Application Number:
  US10/292,924
• Publication Number:
  US 20060235938A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/30 Profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

The present invention provides a system for determining when to present information to a user based on web page content. The system includes a retriever engine, a display engine, and a parser engine. The retriever engine transmits a domain to a server. In response, the server transmits information to be displayed and in-context rules, which are received by the retriever engine. The parser engine parses the HTML source code of a web page and decides whether to display the information based on the in-context rules. If it is determined that the information should be displayed, the display engine displays the information.

Claims

1. (canceled)

11. (canceled)

21-32. -32. (canceled)

36. (canceled)

40. (canceled)

41. A method for presenting content to an internet user of a client computer, comprising the steps of:

downloading a web page to the client computer from a first server to a client computer via the internet; and

employing a resident client messaging unit, including the steps of

transmitting the URL of the web page to a messaging server;

receiving from the messaging server a continuous message unit, including context rules and content associated with such rules;

parsing in the title, context and content of the web page;

comparing the results of the parsing step with the context rules to determine if any such rules are satisfied;

responding to a satisfaction of a rule by directing the client computer to display to the user the contact associated with such rule.

2. The method of claim 41, wherein the obtaining information and the obtaining the rules includes receiving the information and rules from a server.

4. The method of claim 41, wherein the rules are for a specific domain.

5. The method of claim 41, further comprising presenting the obtained information per the determination.

6. The method of claim 5, wherein the presenting presents the information in a pop-up window.

7. The method of claim 5, wherein the presenting presents the information at a user-specified position.

8. The method of claim 5, wherein the presenting presents the information at a default position.

9. The method of claim 5, wherein the presenting presents the information over an HTML banner.

10. The method of claim 41, wherein the determining is further based on a URL substring.

42. A computer-readable medium having instructions for executing a method stored thereon, the method comprising:

downloading a web page to the client computer from a first server to a client computer via the internet;

transmitting the URL of the web page to a second server,

receiving from the second server a continuous message unit, including context rules and content associated with such rules;

parsing the title, context and content of the web page;

comparing the results of the parsing step with the context rules to determine if any such rules are satisfied;

responding to a satisfaction of a rule by displaying to the user the contact associated with such rule.

3. The method of claim 42, further comprising transmitting a domain to a server before the receiving.

12. The computer-readable medium of claim 42, wherein the obtaining information and the obtaining the rules includes receiving the information and rules from a server.

13. The computer-readable medium of claim 12, wherein the method further comprises transmitting a domain to a server before the receiving.

14. The computer-readable medium of claim 42, wherein the rules are for a specific domain.

15. The computer-readable medium of claim 42, further comprising presenting the obtained information per the determination.

16. The computer-readable medium of claim 15, wherein the presenting presents the information in a pop-up window.

17. The computer-readable medium of claim 15, wherein the presenting presents the information at a user-specified position.

18. The computer-readable medium of claim 15, wherein the presenting presents the information at a default position.

19. The computer-readable medium of claim 15, wherein the presenting presents the information over an HTML banner.

20. The computer-readable medium of claim 42, wherein the determining is further based on a URL substring.

38. The computer-readable medium of claim 42, wherein the determining is further based on a user ID transmitted with the request.

39. The computer-readable medium of claim 38, wherein the determining is further based on historical-based targeting data.

43. A system, comprising:

a client computer, including

web engine means for downloading a web page to the client computer from a first server to a client computer via the internet;

communication means for

transmitting the URL of the web page to a second server; and

receiving from the second server a continuous message unit, including context rules and content associated with such rules;

CMU means for

parsing the title, context and content of the web page;

comparing the results of the parsing step with the context rules to determine if any such rules are satisfied; and

responding to a satisfaction of a rule by displaying to the user the contact associated with such rule.

44. A method, comprising:

providing a message server, having stored therein a set of context rules and content, the content being associated with specific rules;

receiving a message at the message server from a client computer, such message identifying a website with which the client computer has initiated contact by downloading a webpage;

determining those of the context rules and associated content are appropriate for transmission to the client computer.

33. The method of claim 44, further comprising transmitting the determined message.

34. The method of claim 44, wherein the determining is further based on a user ID transmitted with the request.

35. The method of claim 34, wherein the determining is further based on historical-based targeting data.

45. A computer-readable medium having instructions for executing a method stored thereon, the method comprising:

providing a message server, having stored therein a set of context rules and content, the content being associated with specific rules;

receiving a message at the message server from a client computer, such message identifying a website with which the client computer has initiated contact by downloading a webpage;

determining those of the context rules and associated content are appropriate for transmission to the client computer.

37. The computer-readable medium of claim 45, wherein the method further comprises transmitting the determined message.