System and method for delivery of information based on web page content
2 Assignments
0 Petitions
Accused Products
Abstract
The present invention provides a system for determining when to present information to a user based on web page content. The system includes a retriever engine, a display engine, and a parser engine. The retriever engine transmits a domain to a server. In response, the server transmits information to be displayed and in-context rules, which are received by the retriever engine. The parser engine parses the HTML source code of a web page and decides whether to display the information based on the in-context rules. If it is determined that the information should be displayed, the display engine displays the information.
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Citations
45 Claims
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1. (canceled)
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11. (canceled)
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21-32. -32. (canceled)
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36. (canceled)
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40. (canceled)
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41. A method for presenting content to an internet user of a client computer, comprising the steps of:
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downloading a web page to the client computer from a first server to a client computer via the internet; and
employing a resident client messaging unit, including the steps of transmitting the URL of the web page to a messaging server;
receiving from the messaging server a continuous message unit, including context rules and content associated with such rules;
parsing in the title, context and content of the web page;
comparing the results of the parsing step with the context rules to determine if any such rules are satisfied;
responding to a satisfaction of a rule by directing the client computer to display to the user the contact associated with such rule. - View Dependent Claims (2, 4, 5, 6, 7, 8, 9, 10)
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42. A computer-readable medium having instructions for executing a method stored thereon, the method comprising:
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downloading a web page to the client computer from a first server to a client computer via the internet;
transmitting the URL of the web page to a second server, receiving from the second server a continuous message unit, including context rules and content associated with such rules;
parsing the title, context and content of the web page;
comparing the results of the parsing step with the context rules to determine if any such rules are satisfied;
responding to a satisfaction of a rule by displaying to the user the contact associated with such rule. - View Dependent Claims (3, 12, 13, 14, 15, 16, 17, 18, 19, 20, 38, 39)
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43. A system, comprising:
a client computer, including web engine means for downloading a web page to the client computer from a first server to a client computer via the internet;
communication means for transmitting the URL of the web page to a second server; and
receiving from the second server a continuous message unit, including context rules and content associated with such rules;
CMU means for parsing the title, context and content of the web page;
comparing the results of the parsing step with the context rules to determine if any such rules are satisfied; and
responding to a satisfaction of a rule by displaying to the user the contact associated with such rule.
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44. A method, comprising:
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providing a message server, having stored therein a set of context rules and content, the content being associated with specific rules;
receiving a message at the message server from a client computer, such message identifying a website with which the client computer has initiated contact by downloading a webpage;
determining those of the context rules and associated content are appropriate for transmission to the client computer. - View Dependent Claims (33, 34, 35)
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45. A computer-readable medium having instructions for executing a method stored thereon, the method comprising:
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providing a message server, having stored therein a set of context rules and content, the content being associated with specific rules;
receiving a message at the message server from a client computer, such message identifying a website with which the client computer has initiated contact by downloading a webpage;
determining those of the context rules and associated content are appropriate for transmission to the client computer. - View Dependent Claims (37)
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Specification