System and method of providing advertisements to cellular devices

• US 20060240808A1
• Filed: 04/20/2005
• Published: 10/26/2006
• Est. Priority Date: 04/20/2005
• Status: Active Grant

• Current Assignee: ServiceNow Incorporated
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Crolley, C. Wayne
• Granted Patent: US 8,015,064 B2
• Time in Patent Office: Days
• US Class Current: 455/414.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method of advertising is disclosed and includes monitoring transmission data of one or more cellular towers located along a freeway and recording an identification and a time and date stamp for one or more cellular devices that establish communication via the one or more cellular towers as the at least one cellular device travels within a user vehicle along the freeway. Further, the method includes determining one or more types of media files that are supported by the cellular device and monitoring the movement of the one or more cellular devices along the freeway. The method also includes transmitting one or more advertisements to the at least one cellular device when the cellular device is within a predetermined range of a freeway exit. The one or more advertisement is transmitted in a format of the one or more types of media files supported by the cellular device.

Claims

1. A method of advertising, the method comprising:

monitoring transmission data of one or more cellular towers located along a freeway;

recording an identification and a time and date stamp for one or more cellular devices that establish communication via the one or more cellular towers as the at least one cellular device travels within a user vehicle along the freeway;

determining one or more types of media files that are supported by the cellular device;

monitoring the movement of the one or more cellular devices along the freeway; and

transmitting one or more advertisements to the at least one cellular device when the cellular device is within a predetermined range of a freeway exit, the one or more advertisement transmitted in a format of the one or more types of media files supported by the cellular device.

2. The method of claim 1, further comprising polling the one or more cellular devices in order to determine the one or more types of media files supported.

3. The method of claim 1, querying a database in order to determine the one or more types of media files supported by the one or more cellular devices.

4. The method of claim 3, wherein the database is queried with a user identification associated with the one or more cellular devices.

5. The method of claim 4, wherein the database is queried with a make and model identification associated with the one or more cellular devices.

6. The method of claim 1, wherein the movement of the one or more cellular device is monitor based on a plurality of recorded time and date stamps associated with the cellular device.

7. The method of claim 1, further comprising monitoring transmitted advertisements and cellular devices to which advertisements were transmitted.

8. The method of claim 7, further comprising generating a billing report and generating a usage report based on the transmitted advertisements and cellular devices to which advertisements were transmitted.

9. The method of claim 8, further comprising charging an advertising customer based on the transmitted advertisements and a service level agreement.

10. A method of transmitting information to a cellular device, the method comprising:

receiving and storing user route information;

receiving and storing a user selection of one or more points of interest along user defined route;

receiving and storing a user cellular telephone number associated with the cellular device;

receiving and storing one or more types of media files that are supported by the cellular device;

receiving and storing an approximate time and date of departure; and

locating a user cellular device within a cellular region associated with the departure address.

11. The method of claim 10, further comprising monitoring a user cellular device communication within one or more cellular towers along a user defined route.

12. The method of claim 11, further comprising determining an approximate location of the user cellular device.

13. The method of claim 12, further comprising transmitting an advertisement to the cellular device wherein the advertisement is in a format of the one or more media files supported by the cellular device.

14. A system, comprising:

at least one cellular tower deployed along a freeway;

a database storing one or more media files associated with one or more advertisements, the database storing information concerning the types of media files supported by one or more cellular devices;

a server coupled to the database and having access to the at least one cellular tower, the server comprising;

a processor;

a computer readable medium accessible to the processor; and

a computer program embedded within the computer readable medium, the computer program comprising;

instructions to monitor transmission data of one or more cellular towers located along a freeway;

instructions to record an identification and a time and date stamp for one or more cellular devices that establish communication via the one or more cellular towers as the at least one cellular device travels within a user vehicle along the freeway;

instructions to determine one or more types of media files that are supported by the cellular device;

instructions to monitor the movement of the one or more cellular devices along the freeway; and

instructions to transmit one or more advertisements to the at least one cellular device when the cellular device is within a predetermined range of a freeway exit, the one or more advertisement transmitted in a format of the one or more types of media files supported by the cellular device.

15. The system of claim 14, wherein the database stores at least one advertisement in multiple formats associated with multiple media files.

16. The system of claim 14, wherein the computer program further comprises instructions to poll the one or more cellular devices in order to determine the one or more types of media files supported.

17. The system of claim 14, wherein the computer program further comprises instructions to query a database in order to determine the one or more types of media files supported by the one or more cellular devices.

18. The system of claim 17, wherein the database is queried with the identification associated with the one or more cellular devices.

19. The system of claim 18, wherein the database is queried with a make and model identification associated with the one or more cellular devices.

20. A server, comprising:

a processor;

a computer readable medium accessible to the processor; and

a computer program embedded within the computer readable medium, the computer program comprising;

instructions to determine one or more types of media files that are supported by a cellular device in communication with a cellular network; and

instructions to transmit one or more advertisements to the at least one cellular device as the cellular device moves along a freeway within a vehicle, the one or more advertisements transmitted in a format of the one or more types of media files supported by the cellular device.

21. The server of claim 20, further comprising a database, the database storing a plurality of advertisements associated with one or more business located along the freeway.

22. The server of claim 21, wherein each of the plurality of advertisements is stored in multiple formats of associated with multiple types of media files.