Business method for promoting goods and services of providers
First Claim
1. A business method for promoting goods and services of providers, comprising the steps of:
- designating a group of targeted recipients;
storing demographics information of each recipient in an electronic database;
generating a plurality of direct mail items comprising provider promotions;
marking each of the direct mail items with a machine-readable ID code unique to each of the recipients;
sorting the direct mail items by their respective ID codes into cooperative mail packages, each mail package containing multiple items with common ID codes;
forwarding the mail packages to respective recipients;
after redemption of a direct mail item by a recipient, reading the ID code and electronically linking it with the recipient'"'"'s demographics information contained in the electronic database; and
generating a report based on the direct mail items redeemed, said report comprising a geographic map which plots respective locations of recipients.
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Accused Products
Abstract
A business method for promoting goods and services of providers includes the steps of designating a group of targeted recipients, and storing demographics information of each recipient in an electronic database. A plurality of direct mail items including provider promotions is generated, and each marked with a machine-readable ID code unique to each of the recipients. The direct mail items are sorted by their respective ID codes into cooperative mail packages, each mail package containing multiple items with common ID codes. The mail packages are then forwarded to respective recipients. After redemption of a direct mail item by a recipient, the ID code is read and electronically linked with the recipient'"'"'s demographics information contained in the electronic database. A report is generated based on the direct mail items redeemed. The report may include a geographic map which plots respective locations of recipients, and/or a listing of receipts grouped into a plurality of demographics segments.
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Citations
20 Claims
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1. A business method for promoting goods and services of providers, comprising the steps of:
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designating a group of targeted recipients;
storing demographics information of each recipient in an electronic database;
generating a plurality of direct mail items comprising provider promotions;
marking each of the direct mail items with a machine-readable ID code unique to each of the recipients;
sorting the direct mail items by their respective ID codes into cooperative mail packages, each mail package containing multiple items with common ID codes;
forwarding the mail packages to respective recipients;
after redemption of a direct mail item by a recipient, reading the ID code and electronically linking it with the recipient'"'"'s demographics information contained in the electronic database; and
generating a report based on the direct mail items redeemed, said report comprising a geographic map which plots respective locations of recipients. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A business method for promoting goods and services of providers, comprising the steps of:
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designating a group of targeted recipients;
storing demographics information of each recipient in an electronic database;
generating a plurality of direct mail items comprising provider promotions;
marking each of the direct mail items with a machine-readable ID code unique to each of the recipients;
sorting the direct mail items by their respective ID codes into cooperative mail packages, each mail package containing multiple items with common ID codes;
forwarding the mail packages to respective recipients;
after redemption of a direct mail item by a recipient, reading the ID code and electronically linking it with the recipient'"'"'s demographics information contained in the electronic database; and
generating a report based on the direct mail items redeemed, said report comprising a listing of receipts grouped into a plurality of demographics segments. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification