System and method for consumer engagement and revenue optimization
First Claim
1. A communications device comprising:
- a display screen; and
a processor that receives content and displays the content on the display screen in response to a user action that triggers an event unrelated to the content.
2 Assignments
0 Petitions
Accused Products
Abstract
The invention is an apparatus and method that targets communications devices with content from service providers, third party content providers, sponsors, promotional partners and advertisers. The invention matches the content with communications device users using customer profiles or device usage profiles and transmits the content to communications devices over a wireless network, via the internet, or other means. The communications devices store the content in an internal repository. The content is later displayed as a result of triggers by designated users'"'"' actions. The content is displayed in the unused space of communications devices, between a designated user action and the actuation of an intended event or function. Media or content displayed when a triggering action occurs may be cached and stored in the repository or may be delivered in real time.
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Citations
20 Claims
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1. A communications device comprising:
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a display screen; and
a processor that receives content and displays the content on the display screen in response to a user action that triggers an event unrelated to the content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for displaying targeted content comprising:
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a display screen;
a repository coupled to the display screen for storing content; and
a processor for receiving the content and displaying the content on the display screen in response to an event initiated by a user. - View Dependent Claims (11, 12, 13, 14)
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15. A method for revenue optimization comprising:
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receiving content from a content provider;
searching a database for a communications device;
sending the content to the communications device;
storing the content in a repository in the communications device; and
displaying the content on the communications device in response to an action by a user. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification