Method and system for targeted marketing by leveraging video-based demographic insights
First Claim
1. A computer implemented system for obtaining a report which correlates demographic data and transaction data at a point-of-sale location, comprising:
- a camera or equivalent imaging device for obtaining customer image data at a point-of-sale location;
a transaction data collector for collecting transaction data at said point-of-sale location; and
a computer or network of computers which (a) classifies one or more images or portions of said images obtained with said camera or equivalent imaging device, using extracted information from said customer image data, into one or more categories based on one or more attributes that correspond to said extracted information, (b) classifies one or more transactions obtained with said transaction data collector into one or more categories based on one or more attributes, (c) correlates one or more classified images or portions of images with one or more classified transactions, and (d) generates a report of the correlated information from (c).
2 Assignments
0 Petitions
Accused Products
Abstract
Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.
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Citations
19 Claims
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1. A computer implemented system for obtaining a report which correlates demographic data and transaction data at a point-of-sale location, comprising:
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a camera or equivalent imaging device for obtaining customer image data at a point-of-sale location;
a transaction data collector for collecting transaction data at said point-of-sale location; and
a computer or network of computers which (a) classifies one or more images or portions of said images obtained with said camera or equivalent imaging device, using extracted information from said customer image data, into one or more categories based on one or more attributes that correspond to said extracted information, (b) classifies one or more transactions obtained with said transaction data collector into one or more categories based on one or more attributes, (c) correlates one or more classified images or portions of images with one or more classified transactions, and (d) generates a report of the correlated information from (c). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method for obtaining a report which correlates demographic data and transaction data at a point-of-sale location, comprising the steps of:
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obtaining customer image data at a point-of-sale location using a camera or equivalent imaging device;
collecting transaction data at said point-of-sale location;
classifying one or more images or portions of said images obtained with said camera or equivalent imaging device, using extracted information from said customer image data, into one or more categories based on one or more attributes that correspond to said extracted information;
classifying one or more transactions obtained with said transaction data collector into one or more categories based on one or more attributes;
correlating one or more classified images or portions of images with one or more classified transactions; and
generating a report of the correlated information. - View Dependent Claims (17, 18, 19)
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Specification