Systems and methods for marketing health products and/or services to health consumers and health providers

• US 20060247968A1
• Filed: 05/02/2005
• Published: 11/02/2006
• Est. Priority Date: 05/02/2005
• Status: Abandoned Application

• Current Assignee: Bassam Kadry
• Original Assignee: Bassam Kadry
• Inventors: Kadry, Bassam
• Application Number:
  US11/120,837
• Publication Number:
  US 20060247968A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

The present systems and methods relate to marketing health products and health services. One or more marketing presentations are made to a health consumer about one or more health products or health services. The marketing presentations are targeted based on health data regarding the health consumer and optionally data regarding the health provider. The present systems and methods allow life science companies, government entities and others to more efficiently and effectively market health products and/or health services to health consumers and health providers.

Claims

1. A method of providing one or more marketing presentations about health products or health services in an electronic format to a health consumer, the method comprising:

obtaining health data from the health consumer;

selecting the marketing presentation based on health data and optionally health provider data; and

providing the selected marketing presentation to the health consumer in an electronic format.

2. The method of claim 1, wherein the health data is obtained via a handheld computer having a touch-screen interface.

3. The method of claim 2, wherein the health data is obtained by an electronic interview approved, customized or designed by the health provider.

4. The method of claim 2, wherein the health data is obtained by providing one or more images to a health consumer whereby the health consumer can identify a health product, health service, or a health condition based on one of the images.

5. The method of claim 1, further comprising the steps of printing a paper form containing at least some of the health data obtained from the health consumer and excluding from the paper form one or more questions to which the health consumer had no response.

6. The method of claim 1, wherein the marketing presentation is selected based on one or more of (a) geography, (b) specialty or subspecialty of the health provider;

(c) one or more health products previously taken by the health consumer;

(d) one or more symptoms of the health consumer;

(e) one or more diagnoses of the health consumer;

(f) health consumer age;

(g) health consumer gender;

or (h) health consumer tobacco use.

7. The method of claim 1, further comprising the step of providing the health provider with an ability to approve, customize or design the marketing presentation before the health consumer is provided the marketing presentation.

8. The method of claim 1, wherein the marketing presentation comprises a rich media format or flash format.

9. The method of claim 1, further comprising the steps of assigning a tracking code to the health consumer, and associating the marketing presentation provided to the health consumer with the tracking code.

10. The method of claim 9, further comprising the steps of obtaining prescription information for the health consumer, and associating the prescription information to the health consumer with the tracking code.

11. The method of claim 1, further comprising the step of obtaining a price for a medication from one or more pharmacies.

12. The method of claim 1, further comprising the step of tracking transmission of a prescription to a pharmacy.

13. A system for providing one or more marketing presentations about health products or health services in an electronic format to a health consumer, the system comprising:

a health data collection module configured to obtain health data from a health consumer;

a selection module configured to select one or more marketing presentations about health products or health services for the health consumer, based on one or both of the health data and health provider data; and

a presentation module configured to present the selected marketing presentation.

14. The system of claim 13, further comprising:

a content management module configured to give access to the marketing presentation to an authorized content provider, wherein the authorized content provider can add, adjust, or remove the marketing presentation; and

a health provider approval module configured to give a health provider approval over the marketing presentation before the marketing presentation is available to the health consumer.

15. The system of claim 13, further comprising:

a tracking module configured to associate each marketing presentation to a health consumer with a tracking code.

16. The system of claim 15, wherein the tracking code does not identify the health consumer.

17. The system of claim 15, further comprising a reporting module configured to report tracking codes and information associated with the tracking codes to an authorized content provider.

18. The system of claim 17, further comprising a prescription request module, wherein the tracking module is configured to associate a prescription request with the tracking code.

19. The system of claim 13, further comprising:

a translating module configured to translate one or both of the health data and the marketing presentation.

20. A system for providing one or more marketing presentations about a health product or service in an electronic format to a health consumer, comprising:

computer software adapted to obtain health data, select one or more marketing presentations based on the obtained health data, and provide the selected marketing presentation in an electronic format;

a computer adapted for running at least a portion of the computer software and presenting at least portion of the marketing presentation.

21. The system of claim 20, further comprising a printer adapted for communication with the computer and adapted for printing a paper record containing the health data obtained from the health consumer.

22. The system of claim 21, further comprising a local server configured to communicate with the computer and to store the marketing presentations.

23. The system of claim 22, further comprising a central server configured to communicate with the local server.

24. The system as set forth in claim 20, wherein the computer software comprises:

a code segment adapted to interview a health consumer for health data;

a code segment adapted to select, based on the health data, one or more marketing presentations about health products or health services;

a code segment adapted to provide the marketing presentations to the health consumer in electronic format.

25. A method of collecting information regarding prescriptions, the method comprising:

assigning a tracking code to a health consumer;

showing the health consumer one or more marketing presentations for a health product or service;

associating the marketing presentations shown to the health consumer with the tracking code;

determining whether the health consumer purchased one or more health products or health services or received a prescription for a medication, thereby obtaining purchase information or prescription information or both; and

associating the purchase information or prescription information or both with the tracking code.

26. The method of claim 25, further comprising one or both of the steps of:

associating one or more health conditions of the health consumer with the tracking code, and

associating one or more medications taken by the health consumer with the tracking code.

27. A health marketing system for providing a health consumer and a health provider with one or more marketing presentations about a health product or health service, the system comprising:

a central server configured to store one or more marketing presentations regarding health products or services

one or more local servers configured to communicate with the central server and to receive marketing presentations;

a health consumer interface configured to communicate with the local server,

a health provider interface that permits adjustment of the health consumer interface;

a content provider interface that permits a content provider to add, remove, or adjust the presentations for the health consumer interface;

wherein the health consumer interface is adapted to obtain health data;

wherein the local server is configured to receive health data from the health consumer interface and to select one or more marketing presentations about health products or health services based on the health data;

wherein the health consumer interface is adapted to present the selected marketing presentations in an electronic format.

28. The system of claim 27, wherein the health provider interface comprises an interview builder interface adapted for adding, removing, or adjusting interview questions in the health consumer interface.

29. The system of claim 27, wherein the content provider interface does not permit the content provider to view individually identifiable health information.