PSEUDO BIT-DEPTH SYSTEM FOR DYNAMIC BILLBOARDS

• US 20060250326A1
• Filed: 06/30/2006
• Published: 11/09/2006
• Est. Priority Date: 08/22/2002
• Status: Abandoned Application

• Current Assignee: Novus Communications Technologies., Inc.
• Original Assignee: Novus Communications Technologies., Inc.
• Inventors: WAMPLER, SCOTT D
• Application Number:
  US11/427,895
• Publication Number:
  US 20060250326A1
• Time in Patent Office: Days
• US Class Current: 345/55
• CPC Class Codes: G09F 9/37 being movable elements G09F9/302 takes precedence
• CPC Class Codes: G09F 9/375 the position of the elements being controlled by the application of a magnetic field

Abstract

A dynamic device for billboard advertising is disclosed. An advertising billboard device in accordance with the present invention comprises a display controller adapted to receive and display dynamic-content. At least one content display unit is in communication with the display controller, wherein the content display unit visually displays the information from the dynamic-content. Dynamic content having a bit-depth greater than the bit-depth of the content display unit is parsed into sub-pixels for display on the content display unit. The combination of sub-pixels, when viewed, appears to have a bit-depth greater than the bit-depth of the content display unit material.

Claims

1. An advertising billboard device comprising:

a display controller, wherein said display controller is adapted to receive and display dynamic-content; and

at least one passive content display unit in communication with said display controller, wherein said passive content display unit visually displays the information from said dynamic-content, wherein said passive content display unit comprises a pseudo bit-depth color scheme.

2. The advertising billboard device of claim 1, wherein said passive content-display unit comprises GYRICON.

3. The advertising billboard device of claim 1, wherein said passive content-display unit comprises E-INK.

4. The advertising billboard device of claim 1, wherein said pseudo bit-depth color scheme comprises a plurality of red, green, and blue filters superimposed over single bit-depth display material.

5. The advertising billboard device of claim 4, wherein said single bit-depth material is GYRICON.

6. The advertising billboard device of claim 4, wherein said single bit-depth material is E-INK.

7. An advertising billboard system comprising:

a plurality of servers;

a plurality of display controllers, wherein each of said plurality of display controllers is adapted to receive and display dynamic-content from at least one of said plurality of servers, said dynamic-content divided into sub-pixels forming a pseudo bit-depth color scheme;

at least one content display unit in communication with each of said plurality of display controllers, wherein said at least one content display unit visually displays the information from said dynamic-content;

said advertising billboard system comprising a timing means, wherein at least one of said plurality of display controllers alters the visual display of said at least one content display unit as a function of the time from said timing means; and

at least one of said plurality of display controllers is adapted to receive, store, and display dynamic-content from at least two of said plurality of servers, wherein said at least one of said plurality of display controllers comprises a heirarchical control scheme, said heirarchical control scheme adapted to select dynamic-content from one server of said at least two of said plurality of servers for display on said at least one of said plurality of content display units.

8. The advertising billboard system of claim 7, wherein said at least one content display unit is passive.

9. The advertising billboard system of claim 8, wherein said at least one content display unit comprises GYRICON.

10. The advertising billboard system of claim 8, wherein said at least one content display unit comprises E-INK.

11. A method of displaying dynamic content comprising the steps of:

A) providing a content display unit;

B) converting a digital image from single pixels having bit-depth to a multiple pixel pseudo-bit-depth format;

C) displaying said multiple pixel pseudo-bit-depth format image on said content display unit.

12. The method of claim 11 wherein in step B, a pixel having an integer n bit-depth is converted to 2ⁿ pixels.

13. The method of claim 11, wherein said pseudo bit-depth format comprises a plurality of red, green, and blue filters superimposed over single bit-depth display material.

14. The method of claim 12, wherein said pseudo bit-depth format comprises a plurality of red, green, and blue filters superimposed over single bit-depth display material.

15. The method of claim 13, wherein said single bit-depth material is GYRICON.

16. The method of claim 13, wherein said single bit-depth material is E-INK.

17. The method of claim 14, wherein said single bit-depth material is GYRICON.

18. The method of claim 14, wherein said single bit-depth material is E-INK.