Scent delivery apparatus and method
First Claim
1. A scent-delivery apparatus for converting a fan to a scent dispenser, the scent-delivery apparatus comprising:
- (a) a scent cartridge containing a scent and a medium for supporting the scent;
(b) a receptacle for holding the scent cartridge, the receptacle having a base and a cover, wherein the cover is optionally capable of being opened to replace the scent cartridge; and
(c) means for attaching the base of the receptacle to a fan having a protective cage whereby the receptacle is attached to the protective cage.
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Abstract
A method and scent device is described for enhancing multimedia advertising, sales or product promotion, public relations, entertainment or instructional systems by incorporating a scent dispersing apparatus mounted on the cage of a fan. The method includes steps of selecting a product or service, and delivering a multimedia advertising, sales promotion, public relations, entertainment, brand awareness or educational campaign which appeals to the sense of smell and one or more of the other senses. Methods are provided for measuring improvements in the effectiveness of multimedia advertising, sales or product promotion, public relations, entertainment or instructional systems occur when scent is incorporated into the campaign.
57 Citations
20 Claims
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1. A scent-delivery apparatus for converting a fan to a scent dispenser, the scent-delivery apparatus comprising:
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(a) a scent cartridge containing a scent and a medium for supporting the scent;
(b) a receptacle for holding the scent cartridge, the receptacle having a base and a cover, wherein the cover is optionally capable of being opened to replace the scent cartridge; and
(c) means for attaching the base of the receptacle to a fan having a protective cage whereby the receptacle is attached to the protective cage. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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11. A scent-delivery device comprising:
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(a) a scent cartridge containing a scent and a medium for supporting the scent;
(b) a receptacle holding the scent cartridge, the receptacle having a base and a cover, where the cover is optionally capable of being opened to replace the scent cartridge;
(c) a fan having a protective cage, the protective cage having an inside surface and an outside surface; and
(d) means for attaching the receptacle to a surface of the protective cage. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A method for measuring sales enhancement of a product, the method comprising:
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a. selecting a product;
b. providing a sales enhancing campaign for the product, the sales enhancing campaign incorporating (1) a scent cartridge containing one or more scents and a medium for supporting scent;
(2) a receptacle holding the scent cartridge, the receptacle having a base and a cover, where the cover is optionally capable of being opened to replace the scent cartridge;
(3) a fan having a protective cage, the protective cage having an inside surface and an outside surface; and
(4) means for attaching the receptacle to a surface of the protective cage;
c. providing a commercial zone in which a product is displayed for sale;
d. providing an advertising zone that is optionally within the commercial zone, but may be overlapping or separate;
e. providing one or more detectors configured to detect the presence of a potential customer in the commercial zone;
f. calculating a first sales rate determination in which the advertising zone does not contain the sales enhancing campaign;
g. calculating a second sales rate determination in which the advertising zone does contain the sales enhancing campaign;
h. comparing the first sales rate with the second sales rate, from which one may determine the effect of the sales enhancing campaign. - View Dependent Claims (19)
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20. A method for dispersing a scent comprising:
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(a) placing a scent cartridge containing one or more scents and a medium for supporting scent into a scent receptacle having a base and a cover;
(b) closing the cover of the scent receptacle over the base thereby enclosing the scent cartridge;
(c) mounting the base of the scent receptacle onto the cage of a fan;
(d) operating the fan and disseminating the content of the scent cartridge.
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Specification