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Dynamic selection of groups of outbound marketing events

  • US 20060253315A1
  • Filed: 05/03/2005
  • Published: 11/09/2006
  • Est. Priority Date: 05/03/2005
  • Status: Active Grant
First Claim
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1. A database system, comprising:

  • a first database structure storing a first list identifying marketing events, wherein each marketing event from said first list comprises a marketing offer and an identified channel means for communicating said marketing offer, and wherein said marketing events from said first list are divided into a first plurality of groups;

    a second database structure storing a second list of candidates; and

    a database manager software application stored on a computer readable medium, wherein said database manager software application comprises a grouping tool and an optimization tool, wherein said grouping tool is for dividing candidates from said second list of candidates into a second plurality of groups and matching a first group from said first plurality of groups with a second group from said second plurality of groups, wherein candidates from said second group comprise a first specified candidate trait, and wherein said optimization tool is for optimizing and sorting, said marketing events from said first group for all candidates from said second group.

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