Optimized advertising fulfillment
First Claim
Patent Images
1. A method for optimizing fulfillment of advertisement requests, comprising:
- determining a plurality of reserved campaigns that satisfy parameters associated with an advertisement request;
prioritizing the plurality of reserved campaigns according to an algorithm, the algorithm comprising load balancing and campaign state evaluation with respect to an end user associated with the advertisement request; and
delivering a selected campaign.
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Abstract
A system and a method to match advertisement requests with campaigns using targeting attributes, and campaigns are selected for fulfillment of the advertisement request according to a priority algorithm. The targeting uses end user information that is verifiable, and which the user has granted permission to use, improving the granularity and accuracy of the targeting data. The algorithm includes load balancing and campaign state evaluation on a per campaign, per user basis. The algorithm enables control over the frequency and number of exposures for a campaign, optimizing the advertising both from the perspective of the user and the advertiser.
150 Citations
24 Claims
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1. A method for optimizing fulfillment of advertisement requests, comprising:
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determining a plurality of reserved campaigns that satisfy parameters associated with an advertisement request;
prioritizing the plurality of reserved campaigns according to an algorithm, the algorithm comprising load balancing and campaign state evaluation with respect to an end user associated with the advertisement request; and
delivering a selected campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer program product for optimizing fulfillment of advertisement requests, the computer program product comprising:
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a computer-readable medium; and
computer program code, coded on the medium, for;
determining a plurality of reserved campaigns that satisfy parameters associated with an advertisement request;
prioritizing the plurality of reserved campaigns according to an algorithm, the algorithm comprising load balancing and campaign state evaluation with respect to an end user associated with the advertisement request; and
delivering a selected campaign. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A system for optimizing fulfillment of advertisement requests, comprising:
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means for determining a plurality of reserved campaigns that satisfy parameters associated with an advertisement request;
means for prioritizing the plurality of reserved campaigns according to an algorithm, the algorithm comprising load balancing and campaign state evaluation with respect to an end user associated with the advertisement request; and
means for delivering a selected campaign. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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Specification