Dynamic selection of complementary inbound marketing offers

• US 20060253468A1
• Filed: 05/03/2005
• Published: 11/09/2006
• Est. Priority Date: 05/03/2005
• Status: Active Grant

• Current Assignee: Twitter Inc (X Holdings Corp.)
• Original Assignee: International Business Machines Corporation
• Inventors: Selby, David A., Ramsey, Mark S.
• Granted Patent: US 7,693,740 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A database system and method comparing marketing events to marketing offers for offering to a candidate. The database system comprises a first database structure storing a first list of candidates, a second database structure storing a second list identifying marketing offers, a third database structure storing a third list identifying optimized marketing events for a first candidate from the first list, and a database manager software application stored on a computer readable medium. The database manager software application compares each of the optimized marketing events from the third list to each of the marketing offers from said second list in response to an inbound communication from the first candidate. The database manager software application extracts a first group of marketing offers from the second list. Each marketing offer from the first group comprises a same classification as any of the optimized marketing events from the third list.

Claims

1. A database system, comprising:

a first database structure storing a first list of candidates;

a second database structure storing a second list identifying marketing offers;

a third database structure storing a third list identifying optimized marketing events for a first candidate from said first list; and

a database manager software application stored on a computer readable medium, wherein said database manager software application comprises a comparison tool and an optimization tool, wherein said comparison tool is for comparing each of said optimized marketing events from said third list to each of said marketing offers from said second list in response to an inbound communication from said first candidate, wherein said optimization tool is for extracting a first group of marketing offers from said second list, and wherein each marketing offer from said first group comprises a same classification as any of said optimized marketing events from said third list.

2. The database system of claim 1, wherein said optimization tool is for optimizing and sorting, said marketing offers from said first group for said first candidate in response to said inbound communication from said first candidate.

3. The database system of claim 2, wherein said marketing offers from said first group are sorted and optimized essentially simultaneously.

4. The database system of claim 2, wherein said optimization tool is for generating a priority list comprising said sorted marketing offers from said first group, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said first group to said first candidate upon receiving said inbound communication.

5. The database system of claim 2, wherein said optimization tool is for generating a priority list comprising a second group of marketing offers from said sorted marketing offers from said first group that fall within a specified set of constraints, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said second group of marketing offers to said first candidate upon receiving said inbound communication.

6. The database system of claim 5, wherein said specified set of constraints comprise timing conflicts related to offering all of said marketing offers from said first group.

7. The database system of claim 5, wherein said specified set of constraints comprise budget constraints related to offering all of said marketing offers from said first group.

8. The database system of claim 1, wherein said first list of candidates comprises existing customers of an entity that is offering said first group of marketing offers.

9. The database system of claim 1, wherein each marketing offer from said first group is selected from the group consisting of a product offer and a service offer.

10. The database system of claim 1, wherein said optimization tool is for removing from said third list any of said optimized marketing events comprising any of said same classifications as said marketing offers from said first group.

11. A selection method, comprising:

providing a database system comprising a database manager software application, a first database structure storing a first list of candidates, a second database structure storing a second list identifying marketing offers, and a third database structure storing a third list identifying optimized marketing events for a first candidate from said first list, wherein each marketing event from said first list comprises a marketing offer and an identified channel means for communicating said marketing offer, wherein said database manager software application is stored on a computer readable medium, and wherein said database manager software application comprises a comparison tool and an optimization tool;

comparing by said comparison tool, each of said optimized marketing events from said third list to each of said marketing offers from said second list in response to an inbound communication from said first candidate; and

extracting by said optimization tool, a first group of marketing offers from said second list, wherein each marketing offer from said first group comprises a same classification as any of said optimized marketing events from said third list.

12. The method of claim 11, further comprising:

optimizing by said optimization tool, said marketing offers from said first group for said first candidate in response to said inbound communication from said first candidate; and

sorting by said optimization tool, said marketing offers from said first group for said first candidate in response to said inbound communication from said first candidate.

13. The method of claim 12, wherein said marketing offers from said first group are sorted and optimized essentially simultaneously.

14. The method of claim 12, further comprising generating by the optimization tool, a priority list comprising said sorted marketing offers from said first group, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said first group to said first candidate upon receiving said inbound communication.

15. The method of claim 12, further comprising generating by the optimization tool, a priority list comprising a second group of marketing offers from said sorted marketing offers from said first group that fall within a specified set of constraints, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said second group of marketing offers to said first candidate upon receiving said inbound communication.

16. The method of claim 15, wherein said specified set of constraints comprise timing conflicts related to offering all of said marketing offers from said first group.

17. The method of claim 15, wherein said specified set of constraints comprise budget constraints related to offering all of said marketing offers from said first group.

18. The method of claim 11, wherein said first list of candidates comprises existing customers of an entity that is offering said first group of marketing offers.

19. The method of claim 11, wherein each marketing offer from said first group is selected from the group consisting of a product offer and a service offer.

20. The method of claim 11, removing from said third list by said optimization tool, any of said optimized marketing events comprising any of said any of said same classifications as said marketing offers from said first group.

21. A process for integrating computing infrastructure, comprising integrating computer-readable code into a computing system, wherein the code in combination with the computing system comprises a database system comprising a database manager software application, a first database structure storing a first list of candidates, a second database structure storing a second list identifying marketing offers, and a third database structure storing a third list identifying optimized marketing events for a first candidate from said first list, wherein each marketing event from said first list comprises a marketing offer and an identified channel means for communicating said marketing offer, wherein said database manager software application is stored on a computer readable medium, and wherein said database manager software application comprises a comparison tool and an optimization tool, and wherein the code in combination with the computing system is adapted to implement a method for performing the steps of:

comparing by said comparison tool, each of said optimized marketing events from said third list to each of said marketing offers from said second list in response to an inbound communication from said first candidate; and

extracting by said optimization tool, a first group of marketing offers from said second list, wherein each marketing offer from said first group comprises a same classification as any of said optimized marketing events from said third list.

22. The process of claim 21, wherein said method further comprises:

optimizing by said optimization tool, said marketing offers from said first group for said first candidate in response to said inbound communication from said first candidate; and

sorting by said optimization tool, said marketing offers from said first group for said first candidate in response to said inbound communication from said first candidate.

23. The process of claim 22, wherein said marketing offers from said first group are sorted and optimized essentially simultaneously.

24. The process of claim 22, wherein said method further comprises generating by the optimization tool, a priority list comprising said sorted marketing offers from said first group, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said first group to said first candidate upon receiving said inbound communication.

25. The process of claim 22, wherein said method further comprises generating by the optimization tool, a priority list comprising a second group of marketing offers from said sorted marketing offers from said first group that fall within a specified set of constraints, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said second group of marketing offers to said first candidate upon receiving said inbound communication.

26. The process of claim 25, wherein said specified set of constraints comprise timing conflicts related to offering all of said marketing events from said first list.

27. The process of claim 25, wherein said specified set of constraints comprise budget constraints related to offering all of said marketing offers from said first group.

28. The process of claim 21, wherein said first list of candidates comprises existing customers of an entity that is offering said first group of marketing offers.

29. The process of claim 21, wherein each marketing offer from said first group is selected from the group consisting of a product offer and a service offer.

30. The process of claim 21, wherein said method further comprises removing from said third list by said optimization tool, any of said optimized marketing events comprising any of said same classifications as said marketing offers from said first group.

31. A computer program product, comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code comprising an algorithm adapted to implement a selection method within a database system, said database system comprising a database manager software application, a first database structure storing a first list of candidates, a second database structure storing a second list identifying marketing offers, and a third database structure storing a third list identifying optimized marketing events for a first candidate from said first list, wherein each marketing event from said first list comprises a marketing offer and an identified channel means for communicating said marketing offer, wherein said database manager software application is stored on a computer readable medium, said method comprising the steps of:

comparing by said comparison tool, each of said optimized marketing events from said third list to each of said marketing offers from said second list in response to an inbound communication from said first candidate; and

extracting by said optimization tool, a first group of marketing offers from said second list, wherein each marketing offer from said first group comprises a same classification as any of said optimized marketing events from said third list.

32. The computer program product of claim 31, wherein said method further comprises:

optimizing by said optimization tool, said marketing offers from said first group for said first candidate in response to said inbound communication from said first candidate; and

sorting by said optimization tool, said marketing offers from said first group for said first candidate in response to said inbound communication from said first candidate.

33. The computer program product of claim 32, wherein said marketing offers from said first group are sorted and optimized essentially simultaneously.

34. The computer program product of claim 32, wherein said method further comprises generating by the optimization tool, a priority list comprising said sorted marketing offers from said first group, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said first group to said first candidate upon receiving said inbound communication.

35. The computer program product of claim 32, wherein said method further comprises generating by the optimization tool, a priority list comprising a second group of marketing offers from said sorted marketing offers from said first group that fall within a specified set of constraints, and wherein said priority list prioritizes an order in which to offer each of said marketing offers from said second group of marketing offers to said first candidate upon receiving said inbound communication.

36. The computer program product of claim 35, wherein said specified set of constraints comprise timing conflicts related to offering all of said marketing events from said first list.

37. The computer program product of claim 35, wherein said specified set of constraints comprise budget constraints related to offering all of said marketing offers from said first group.

38. The computer program product of claim 31, wherein said first list of candidates comprises existing customers of an entity that is offering said first group of marketing offers.

39. The computer program product of claim 31, wherein each marketing offer from said first group is selected from the group consisting of a product offer and a service offer.

40. The computer program product of claim 31, wherein said method further comprises removing from said third list by said optimization tool, any of said optimized marketing events comprising any of said any of said same classifications as said marketing offers from said first group.