Indicating website reputations during an electronic commerce transaction

• US 20060253579A1
• Filed: 01/26/2006
• Published: 11/09/2006
• Est. Priority Date: 05/03/2005
• Status: Active Grant

• Current Assignee: McAfee, LLC
• Original Assignee: McAfee, Inc. (McAfee, LLC)
• Inventors: Pinckney, Thomas, Dixon, Christopher John
• Granted Patent: US 7,765,481 B2
• Time in Patent Office: Days
• US Class Current: 709/225
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

An aspect of the present invention relates to the methods and systems involved in receiving an indicator of an attempt by a user to execute an electronic commerce transaction and, upon receiving the indicator of the attempted transaction, presenting indicia of the reputation of another entity involved in the electronic commerce transaction.

Claims

1. A method, comprising:

receiving an indicator of an attempt by a user to execute an electronic commerce transaction; and

upon receiving the indicator of the attempted transaction, presenting indicia of the reputation of another entity involved in the electronic commerce transaction.

2. The method of claim 1, wherein the electronic commerce transaction involves the purchase of a good.

3. The method of claim 2, wherein the good is a screen saver.

4. The method of claim 2, wherein the good is a web content.

5. The method of claim 2, wherein the good is a downloaded content.

6. The method of claim 1, wherein the electronic commerce transaction involves the purchase of a service.

7. The method of claim 1, wherein the request for the indicia of the web content'"'"'s reputation is received by a server application.

8. The method of claim 1, wherein the request for the indicia of the web content'"'"'s reputation is received by a client application.

9. The method of claim 1, wherein the indicia is received by a browser application.

10. The method of claim 9, further comprising presenting the indicia in the browser application.

11. The method of claim 11, wherein the indicia is presented in association with a toolbar.

12. A system, comprising:

a receiving facility adapted to receive an indicator of an attempt by a user to execute an electronic commerce transaction; and

a presentation facility adapted to present indicia of a reputation of another entity involved in the electronic commerce following the receipt of the indicator of the attempt by the user.

13. The system of claim 12, wherein the electronic commerce transaction involves the purchase of a good.

14. The system of claim 13, wherein the good is a screen saver.

15. The system of claim 13, wherein the good is a web content.

16. The system of claim 13, wherein the good is a downloaded content.

17. The system of claim 12, wherein the electronic commerce transaction involves the purchase of a service.

18. The system of claim 12, wherein the request for the indicia of the web content'"'"'s reputation is received by a server application.

19. The system of claim 12, wherein the request for the indicia of the web content'"'"'s reputation is received by a client application.

20. The system of claim 12, wherein the indicia is received by a browser application.

21-22. -22. (canceled)