System and method for household-targeted advertising

• US 20060253864A1
• Filed: 03/14/2006
• Published: 11/09/2006
• Est. Priority Date: 03/15/2005
• Status: Abandoned Application

• Current Assignee: Optical Entertainment Network, Inc.
• Original Assignee: Optical Entertainment Network, Inc.
• Inventors: Easty, Allen D.
• Application Number:
  US11/374,881
• Publication Number:
  US 20060253864A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/44004 involving video buffer management, e.g. video decoder buffer or video display buffer
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A targeted television advertisement system comprises a customer premises equipment at a household and coupled to a television set, the customer premise equipment, which comprises a server operable to access a media storage device and demand-pull advertising elementary streams customized for a viewer of the household, and a splicer operable to receive a program elementary streams and splice the demand-pulled advertising elementary streams into the program elementary streams.

Claims

1. A targeted television advertisement system comprising:

a customer premises equipment at a household and coupled to a television set, the customer premise equipment comprising;

a server operable to access a media storage device and demand-pull advertising elementary streams customized for a viewer of the household; and

a splicer operable to receive a program elementary streams and splice the demand-pulled advertising elementary streams into the program elementary streams.

2. The system of claim 1, wherein the customer premises equipment further comprises an IP stack coupled to a programming distribution network and operable to receive a single program transport stream.

3. The system of claim 2, wherein the customer premises equipment further comprises a decryption/demultiplexing module operable to process the single program transport stream and generate program elementary streams therefrom.

4. The system of claim 3, wherein the program elementary streams comprise video streams, audio streams, and cue data streams.

5. The system of claim 4, wherein the cue data streams comprise SCTE 35 cue data.

6. The system of claim 1, wherein the customer premises equipment further comprises a MPEG decoder coupled to the splicer.

7. A targeted advertising device co-located with a television set of a household, comprising:

an IP stack coupled to a programming distribution network and operable to receive a single program transport stream;

a decryption/demultiplexing module operable to process the single program transport stream and generate program elementary streams therefrom;

a server operable to request an advertising file targeted at the household; and

a splicer coupled to the server and operable to splice the targeted advertising file into the program elementary streams.

8. The system of claim 7, wherein the program elementary streams comprise video streams, audio streams, and cue data streams.

9. The system of claim 8, wherein the cue data streams comprise SCTE 35 cue data.

10. The system of claim 7, wherein the customer premises equipment further comprises a MPEG decoder coupled to the splicer.

11. The system of claim 7, further comprising an advertising assignment module operable to select an advertising file targeted at the household according to a set of predetermined criteria.

12. The system of claim 11, wherein the advertising assignment module is operable to select the advertising file according to at least one of demographics, income, and personal interests.

13. A method for household-targeted advertising, comprising:

receiving a single program transport stream from a distribution network;

decrypting and demultiplexing the single program transport stream and generating single programming elementary streams;

accessing a data storage device for an ad file tailored to a household; and

splicing into the programming elementary streams the ad file.

14. The method of claim 13, wherein generating single programming elementary streams comprises generating video streams, audio streams, and cue data streams.

15. The method of claim 14, wherein generating cue data streams comprises generating SCTE 35 cue data.

16. The method of claim 13, wherein receiving the single program transport stream comprises receiving a multicast IP/UDP.

17. The method of claim 13, wherein accessing a data storage comprises receiving TCP/IP ad data.

18. The method of claim 13, further comprising selecting an advertisement best suited to the household according to a set of predetermined criteria.

19. The method of claim 13, further comprising selecting an advertisement best suited to the household according to at least one of income, demographics, personal interests and personal preferences.