GAZE-RESPONSIVE VIDEO ADVERTISMENT DISPLAY

• US 20060256133A1
• Filed: 08/18/2006
• Published: 11/16/2006
• Est. Priority Date: 11/05/2005
• Status: Abandoned Application

• Current Assignee: Outland Research LLC
• Original Assignee: Outland Research LLC
• Inventors: Rosenberg, Louis B.
• Application Number:
  US11/465,777
• Publication Number:
  US 20060256133A1
• Time in Patent Office: Days
• US Class Current: 345/619
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for gaze-responsive video advertising is provided that includes a video display for playing advertisements to a user, a gaze-tracking element, and a processor. The processor (a) determines whether the user'"'"'s gaze falls within a predetermined spatial boundary of an advertisement display area, (b) plays a video-based advertisement within the predetermined spatial boundary in response to the determining, (c) stops play of the video-based advertisement in response to determining that the user'"'"'s gaze falls outside of the predetermined spatial boundary for an amount of time exceeding a predetermined time threshold, and (d) resumes play of the video-based advertisement after the stopping in response to determining that the user'"'"'s gaze falls within the predetermined spatial boundary of the advertisement display area. In some embodiments, exposure credits are awarded to the user for confirmed duration increments of video watching.

Claims

1. A method of gaze-responsive video advertising, comprising:

determining whether a user'"'"'s gaze falls within a predetermined spatial boundary of an advertisement display area;

playing at least a portion of a video-based advertisement within at least a portion of the predetermined spatial boundary in response to an affirmative determining;

stopping the play of the at least a portion of the video-based advertisement in response to determining that the user'"'"'s gaze falls outside of the predetermined spatial boundary for an amount of time exceeding a predetermined time threshold; and

resuming play of the at least a portion of the video-based advertisement in response to determining that the user'"'"'s gaze falls within the predetermined spatial boundary of the advertisement display area.

2. The method of claim 1, further comprising rewinding the video-based advertisement by an amount after the stopping and before the resuming play of the video-based advertisement.

3. The method of claim 2, wherein an amount of video rewinded is approximately equal to or greater than the predetermined time threshold.

4. The method of claim 1, further comprising awarding exposure units to the user in response to the user'"'"'s gaze falling within the predetermined spatial boundary for a predetermined duration increment of the video-based advertisement.

5. The method of claim 4, further comprising displaying a running tally of an amount of the exposure units being awarded to the user in response to the user'"'"'s gaze falling within the predetermined spatial boundary for the predetermined duration increment of the video-based advertisement.

6. The method of claim 4, wherein the exposure units awarded to the user are redeemable by the user, alone or in combination with other exposure units, for at least one of an amount of viewable programming content and a service provided to the user.

7. The method of claim 4, wherein the exposure units are added to an exposure account that is relationally associated with the user.

8. The method of claim 1, wherein in response to the user'"'"'s gaze falling outside of the predetermined spatial boundary for more than a second predetermined time threshold, the resuming play of the video-base advertisement occurs at the beginning of the video-based advertisement.

9. The method of claim 1, wherein the advertisement display area is located on at least one of an electronic book and a computer monitor.

10. The method of claim 1, wherein the predetermined spatial boundary comprises a hysteresis band such that a smaller size boundary is used in determining whether the user'"'"'s gaze falls inside the predetermined spatial boundary and a larger size boundary is used in determining whether the user'"'"'s gaze falls outside the predetermined spatial boundary.

11. The method of claim 1, wherein the resuming play is performed in response to the determining that the user'"'"'s gaze falls within the predetermined spatial boundary of the advertisement display area for more than a threshold amount of time.

12. A system for gaze-responsive video advertising, comprising:

a display device including a display region;

a gaze-tracking element to monitor a user'"'"'s gaze;

a processor to;

determine whether the user'"'"'s gaze falls within a predetermined spatial boundary of an advertisement display area of the display region,

play at least a portion of a video-based advertisement within at least a portion of the predetermined spatial boundary in response to an affirmative determining,

stop play of the at least a portion of the video-based advertisement in response to determining that the user'"'"'s gaze falls outside of the predetermined spatial boundary for an amount of time exceeding a predetermined threshold time, and

resume play of the at least a portion of the video-based advertisement after the stopping of play in response to determining that the user'"'"'s gaze falls within the predetermined spatial boundary of the advertisement display area.

13. The system of claim 12, wherein the processor is adapted to rewind the video-based advertisement by a predetermined amount after the stopping and before the resuming play of the video-based advertisement.

14. The system of claim 12, further comprising an award processor to award exposure units to the user in response to the user'"'"'s gaze falling within the predetermined spatial boundary for a predetermined duration increment of the video-based advertisement.

15. The system of claim 14, wherein the display is adapted to display a running tally of an amount of exposure units being awarded to the user in response to the user'"'"'s gaze falling within the predetermined spatial boundary for the predetermined duration increment of the video-based advertisement.

16. The system of claim 12, wherein the processor is adapted to resume play of the video-base advertisement at the beginning of the video-based advertisement in response to the user'"'"'s gaze falling outside of the predetermined spatial boundary for more than a second predetermined time threshold.

17. The system of claim 12, wherein the display device is located on at least one of an electronic book and a computer monitor.

18. The system of claim 12, wherein the predetermined spatial boundary includes a hysteresis band such that a smaller size boundary is used in determining that the user'"'"'s gaze falls inside the predetermined spatial boundary and a larger size boundary is used in determining if the user'"'"'s gaze falls outside the predetermined spatial boundary.

19. A computer-readable medium having encoded thereon computer-readable program code, which when executes causes an electronic device to:

determine whether the user'"'"'s gaze falls within a predetermined spatial boundary of an advertisement display area of the display region;

play at least a portion of a video-based advertisement within at least a portion of the predetermined spatial boundary in response to an affirmative determining;

stop play of the at least a portion of the video-based advertisement in response to determining that the user'"'"'s gaze falls outside of the predetermined spatial boundary for an amount of time exceeding a predetermined threshold time; and

resume play of the at least a portion of the video-based advertisement after the stopping of play in response to determining that the user'"'"'s gaze falls within the predetermined spatial boundary of the advertisement display area.

20. The computer-readable medium of claim 19, wherein the computer-readable program code when executed further causes the computer to rewind the video-based advertisement by a predetermined amount after the stopping of play and before the resuming of the play of the video-based advertisement.

21. The computer-readable medium of claim 19, wherein the computer-readable program code when executed further causes the computer to award exposure units to the user in response to the user'"'"'s gaze falling within the predetermined spatial boundary for a predetermined duration increment of the video-based advertisement.

22. The computer-readable medium of claim 19, wherein the computer-readable program code when executed further causes the computer to display a running tally of an amount of the exposure units being awarded to the user in response to the user'"'"'s gaze falling within the predetermined spatial boundary for predetermined duration increments of the video-based advertisement.

23. The computer-readable medium of claim 19, wherein the computer-readable program code when executed further causes the computer to resume play of the video-base advertisement occurs at the beginning of the video-based advertisement in response to the user'"'"'s gaze falling outside of the predetermined spatial boundary for more than a second predetermined time threshold.

24. The computer-readable medium of claim 19, wherein the computer-readable program code when executed causes the predetermined spatial boundary to include a hysteresis band such that a smaller size boundary is used in determining that the user'"'"'s gaze falls inside the predetermined spatial boundary and a larger size boundary is used in determining if the user'"'"'s gaze falls outside the predetermined spatial boundary.