Enhanced brochure display stands

• US 20060259313A1
• Filed: 01/27/2006
• Published: 11/16/2006
• Est. Priority Date: 05/13/2005
• Status: Abandoned Application

• Current Assignee: CTM Media Holdings, Inc.
• Original Assignee: IDT Corporation
• Inventors: Luden, Barry Michael, Cook, Andrew Philip
• Application Number:
  US11/342,214
• Publication Number:
  US 20060259313A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An interactive, enhanced brochure display stand is provided. The display stand includes both traditional printed brochures as well as multimedia content delivered through any number of communication devices providing multisensory stimulation to a consumer. The communication devices may also include input devices allowing the consumer to interact with the display stand by selecting content to be experienced as well as initiating and completing sales transactions.

Claims

1. A system for interacting with a consumer, the system comprising:

an interactive communication device;

a controller interfacing with the interactive communication device; and

a display stand associated with the interactive communication device.

2. An interactive display stand, comprising:

a plurality of locations for displaying printed material;

an interactive communication device;

a sensor for determining the amount of printed material present in the display stand; and

a controller interfacing with the interactive communication device and the sensor.

3. A method for selling goods and services to a consumer, comprising:

displaying printed material in an interactive display stand;

attracting the consumer to the interactive display stand through the use of multisensory content delivered via an output device, the multisensory content being related to the content of the printed material in the interactive display stand;

providing an input device to the consumer; and

allowing the consumer to select, through the input device, specific information relating to the content of the printed material in the interactive display stand.

4. The method of claim 3 further comprising initiating a sales transaction related to the content of the printed material using the input and output devices.

5. The method of claim 4 further comprising completing the sales transaction using the input and output devices.

6. An interactive display stand, comprising:

a plurality of locations for displaying printed material; and

an interactive communication system for updating and/or amplifying the content of the printed material.

7. The interactive display stand of claim 6, wherein the interactive communication system comprises:

an input device;

an output device; and

a controller interfacing with the input device and the output device.

8. The interactive display stand of claim 7, wherein the controller is connected to a network connectivity device.

9. The interactive display stand of claim 8, wherein the controller can be updated via information transmitted through the network connectivity device.

10. The interactive display stand of claim 8, further comprising a sensor for determining an amount of printed material in the plurality of locations, the sensor being connected to the network connectivity device.

11. The interactive display stand of claim 7, wherein the output device is a graphical output device.

12. The interactive display stand of claim 11, wherein the graphical output device displays material selected from the group consisting of video content, dynamic text, dynamic graphics, static text, static graphics, and any combination thereof.

13. The interactive display stand of claim 11, wherein the graphical output device comprises a printer.

14. The interactive display stand of claim 7, wherein the output device is an audio output device.

15. The interactive display stand of claim 7, wherein the output device is an olfactory device.

16. The interactive display stand of claim 15, wherein the olfactory device produces scents associated with an input received through the input device.

17. The interactive display stand of claim 15, wherein the olfactory device produces scents associated with the printed material contained in the plurality of locations.

18. The interactive display stand of claim 7, wherein the input device comprises a temperature-regulating device.

19. The interactive display stand of claim 7, wherein the input device comprises a device selected from the group consisting of a touch screen, a payment device, a sensor, a scanner, and any combination thereof.