Trolley tracker
First Claim
1. A system for mapping the route of a shopper through a store, the system comprising:
- a plurality of transponders attached to a plurality of trolleys and/or shopping baskets, the plurality of transponders each having a unique identity;
at least one detector located in the store, the detector being adapted to detect the location of transponders in the store; and
a central server adapted to receive information including at least the unique identity of at least one transponder detected and the location and time at which the transmitter was detected, the central server being further adapted to store the received information in an associated memory means, which information can be used to map the route of at least one shopper through the store, the central server being further adapted to receive purchased product information from a check-out point together with the identity of a detected transponder which is in proximity to the check-out point and to store the purchased product information and the identity of the detected transponder which is in proximity to the check-out point in the associated memory means.
1 Assignment
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Accused Products
Abstract
A plurality of transponders are attached to a plurality of trolleys and/or shopping baskets. Each of the transponders has a unique identity encoded therein. At least one detector is located in the store, the detector being adapted to detect the location of the plurality of transponders in the store at various times. A central server is adapted to receive information from the at least one detector or the plurality of transponders. The information at least includes the unique identity of at least one transponder detected and a time and location at which the transponder was detected within the store. This information is used to map the route of at least one consumer through the store.
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Citations
10 Claims
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1. A system for mapping the route of a shopper through a store, the system comprising:
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a plurality of transponders attached to a plurality of trolleys and/or shopping baskets, the plurality of transponders each having a unique identity;
at least one detector located in the store, the detector being adapted to detect the location of transponders in the store; and
a central server adapted to receive information including at least the unique identity of at least one transponder detected and the location and time at which the transmitter was detected, the central server being further adapted to store the received information in an associated memory means, which information can be used to map the route of at least one shopper through the store, the central server being further adapted to receive purchased product information from a check-out point together with the identity of a detected transponder which is in proximity to the check-out point and to store the purchased product information and the identity of the detected transponder which is in proximity to the check-out point in the associated memory means. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system substantially as herein described with reference to the accompanying drawings.
Specification