Adpost: a centralized advertisement platform

• US 20060259356A1
• Filed: 05/12/2005
• Published: 11/16/2006
• Est. Priority Date: 05/12/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Ma, Wei-Ying, Chen, Zheng, Najm, Tarek, Li, Li, Zhang, Benyu, Li, Ying, Zeng, Hua-Jun, Zeng, Fengping
• Application Number:
  US11/127,130
• Publication Number:
  US 20060259356A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A method is provided to ubiquitously promote products or services provided by a plurality of advertisers across a plurality of content-based applications. The method may include receiving data from the plurality of advertisers describing the products or services provided by the plurality of advertisers. The received data is stored in an advertisement database where a user may subsequently query the advertisement database to locate data promoting a product or service. Additionally, terms and payment data are extracted from the received advertisement data to efficiently promote the products or services provided by the advertiser across the plurality of content-based applications.

Claims

1. A method to promote products or services provided by a plurality of advertisers, the method comprising:

receiving data from the plurality of advertisers describing the products or services provided by the plurality of advertisers;

extracting payment data from the data received from the plurality of advertisers; and

promoting the products or services based on the payment data.

2. The method according to claim 1, further comprising:

automatically deriving terms that correspond to the products or services provided by the plurality of advertisers.

3. The method according to claim 1, wherein the data describing the products or services includes multimedia content.

4. The method according to claim 1, wherein the data describing the products or services does not include a homepage.

5. The method according to claim 1, wherein the payment data specifies an amount the plurality of advertisers are willing to pay when promoting the products or services provided by the plurality of advertisers.

6. The method according to claim 5, wherein the payment data also specifies whether the plurality of advertisers are paid per click or per transaction.

7. A computer-readable medium having computer-executable components executing instructions to perform the method of claim 1.

8. A method to promote a plurality of different types of advertisements, the method comprising:

crawling a plurality of locations having different types of advertisements to generate an advertisement database;

receiving advertising data, corresponding to different types of advertisements, from advertisers not in the advertisement database;

storing the received advertising data in the advertisement database; and

generating reports to illustrate conversion rates for the different types of advertisements stored in the advertisement database.

9. The method according to claim 8, wherein the different types of advertisements include job, personal and auction advertisements.

10. The method according to claim 8, further comprising:

promoting the advertisements, stored in the advertisement database, on content-based applications.

11. The method according to claim 10, wherein the content-based applications include messenger services, multimedia players, text editors and web browsers.

12. The method according to claim 8, further comprising:

receiving a user query to search the advertisement database.

13. The method according to claim 12, wherein a second query related to the user query is generated on the fly, and the user query and the second query are sent to the advertisement database simultaneously.

14. A computer-readable medium having computer-executable components executing instructions to perform the method of claim 8.

15. A system for a centralized advertising platform, the system comprising:

an advertisement submission component to receive advertisement data;

a query advertisement component to query an advertisement database storing the received advertisement data; and

a report component to generate reports that illustrate a utilization for the advertisement database or legitimacy of advertisers or users.

16. The system according to claim 15, further comprising:

a log analysis component to collect and aggregate log data corresponding to the advertisement data stored in the advertisement database.

17. The system of claim 16, wherein the log analysis component includes a noise filter to remove static data.

18. The system according to claim 16, wherein the reports utilize the aggregated log data, which is aggregated based on whether advertisers receive payments per transaction or per click.

19. The system according to claim 17, wherein reports for advertisers receiving per transaction payments provide aggregate log data having a low level of granularity.

20. The system of claim 17, wherein reports for advertisers receiving per click payments provide aggregate log data having a high level of granularity.