Intelligent dynamic market data collection and advertising delivery system

• US 20060259357A1
• Filed: 05/12/2005
• Published: 11/16/2006
• Est. Priority Date: 05/12/2005
• Status: Abandoned Application

• Current Assignee: Era Digital Media Co. Ltd. (Caterpillar Incorporated)
• Original Assignee: Era Digital Media Co. Ltd. (Caterpillar Incorporated)
• Inventors: Chiu, Fu-Sheng
• Application Number:
  US11/127,150
• Publication Number:
  US 20060259357A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

An intelligent dynamic market data collection system which accurately and effectively targets appropriate users based on the collected market data. After collecting or analyzing the market data, appropriate advertisements or other marketing materials are sent to individual users. The market data collection and advertising delivery can be continuously, automatically, scheduled, or periodically updated or sent. The system is capable of collecting and analyzing a wide variety of data. Among the data are, for example, Internet Protocol (IP) number, user history, voting history, viewing history, scheduling history, rating history, purchasing history, current web page, web browsing history, current program identification, and user account information. Since a user'"'"'s IP indicates their location, regional advertising is easily accomplished. Therefore, only appropriate advertising is sent to users thereby resulting in increased effectiveness.

Claims

1. An intelligent dynamic marketing collection and delivery system comprising:

collecting a user'"'"'s data;

analyzing the data to determine appropriate advertising for the user; and

delivering the appropriate advertising to the user.

2. The intelligent dynamic marketing collection and delivery system of claim 1, wherein the user'"'"'s data comprises an internet protocol number.

3. The intelligent dynamic marketing collection and delivery system of claim 2, wherein:

the internet protocol number indicates the user'"'"'s location; and

the appropriate advertising is advertising targeted at users in an internet protocol range.

4. The intelligent dynamic marketing collection and delivery system of claim 1, wherein the user'"'"'s data comprises user history, voting history, viewing history, scheduling history, rating history, purchasing history, current web page, web history, current program identification, account information, or a combination of these.

5. The intelligent dynamic marketing collection and delivery system of claim 4, wherein the user'"'"'s account information comprises gender, age, location, job title, hobbies, interests, name, or a combination of these.

6. The intelligent dynamic marketing collection and delivery system of claim 1, wherein requirements for determining appropriate advertising are stored in a database.

7. The intelligent dynamic marketing collection and delivery system of claim 1, wherein the appropriate advertising is updated dynamically, automatically, or periodically.

8. The intelligent dynamic marketing collection and delivery system of claim 1, wherein the data is collected dynamically, automatically, or periodically.

9. An intelligent dynamic marketing collection and delivery system comprising:

obtaining a user'"'"'s internet protocol number;

analyzing the internet protocol number to determine an internet protocol range that the internet protocol number falls into; and

delivering appropriate advertising according to the internet protocol number range to the user.

10. The intelligent dynamic marketing collection and delivery system of claim 9, wherein the user'"'"'s internet protocol number indicates the user'"'"'s location.

11. The intelligent dynamic marketing collection and delivery system of claim 9, further comprising:

collecting user data comprising user history, voting history, viewing history, scheduling history, rating history, purchasing history, current web page, web history, current program identification, account information, or a combination of these;

analyzing the collected data; and

delivering appropriate advertising based on the collected data.

12. The intelligent dynamic marketing collection and delivery system of claim 11, wherein the user'"'"'s account information comprises gender, age, location, job title, hobbies, interests, name, or a combination of these.

13. The intelligent dynamic marketing collection and delivery system of claim 9, wherein requirements for determining appropriate advertising are stored in a database.

14. The intelligent dynamic marketing collection and delivery system of claim 9, wherein the appropriate advertising is updated dynamically, automatically, or periodically.

15. The intelligent dynamic marketing collection and delivery system of claim 9, wherein the data is collected dynamically, automatically, or periodically.

16. An intelligent dynamic marketing collection and delivery system comprising:

obtaining an internet protocol number of a user;

obtaining the user'"'"'s history;

obtaining the user'"'"'s voting history;

obtaining the user'"'"'s viewing history;

obtaining the user'"'"'s scheduling history;

obtaining the user'"'"'s rating history;

obtaining the user'"'"'s purchasing history;

obtaining the user'"'"'s web browsing history;

obtaining a current program identification;

obtaining the user'"'"'s account information;

analyzing the obtained data to determine appropriate advertising; and

delivering the appropriate advertising to the user.

17. The intelligent dynamic marketing collection and delivery system of claim 16, wherein:

the internet protocol number indicates the user'"'"'s location; and

the appropriate advertising is advertising targeted at users in an internet protocol range.

18. The intelligent dynamic marketing collection and delivery system of claim 16, wherein the user'"'"'s account information comprises gender, age, location, job title, hobbies, interests, name, or a combination of these.

19. The intelligent dynamic marketing collection and delivery system of claim 16, wherein the appropriate advertising is updated dynamically, automatically, or periodically.

20. The intelligent dynamic marketing collection and delivery system of claim 16, wherein the data is collected dynamically, automatically, or periodically.