Method of monetizing networks
First Claim
1. A method of operating a network which includes providers of access points by which users access the network, and advertisers with associated advertising content, the method comprising:
- registering providers and locations of associated access points of each of said providers;
registering users, including collecting for each user associated user information;
registering advertisers including storing associated advertising content and rules for presenting the advertising content;
presenting advertising content targeted to a user accessing the network by an access point, the advertising content being selected from one or more advertisers based upon said rules; and
sharing advertising revenue from said one or more advertisers of the targeted advertising content with a provider of said access point.
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Abstract
A business model and method for monetizing a wireless network and for providing incentives to expand the network is based upon a shared advertising revenue model. Users are given free, subsidized or reduced fee access to the network in return for receiving directed advertising that may be localized and/or personalized to the user. Advertisers may establish advertising rules that provide a variety of different criteria that designate how and when advertising content is to be presented to the user. Criteria comprise demographics, including user interests, location, time of day, or data content requested by a user. Advertising revenue from advertisers whose advertising content is presented to users is shared among network entities providers of access points.
91 Citations
35 Claims
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1. A method of operating a network which includes providers of access points by which users access the network, and advertisers with associated advertising content, the method comprising:
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registering providers and locations of associated access points of each of said providers;
registering users, including collecting for each user associated user information;
registering advertisers including storing associated advertising content and rules for presenting the advertising content;
presenting advertising content targeted to a user accessing the network by an access point, the advertising content being selected from one or more advertisers based upon said rules; and
sharing advertising revenue from said one or more advertisers of the targeted advertising content with a provider of said access point. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of operating a network which includes providers of access points having predetermined locations by which users access the network, and advertisers with associated advertising content, the method comprising:
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presenting to a user accessing the network by an access point selected advertising content from one or more of said advertisers based upon associated rules for presenting said advertising content; and
sharing advertising revenue from said one or more advertisers with the provider of said access point. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method of operating a network which includes a plurality of providers of wireless access points having predetermined locations by which users access the network, the method comprising:
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detecting by a user an access point in range of the user;
determining by said user whether the detected access point is a registered access point and, if so, automatically connecting the user to the network by the access point;
presenting to the user advertising content from one or more advertisers on the network based upon advertising rules associated with the advertising content, said rules specifying criteria for presenting advertising based upon one or more of localization and personalization information of the user; and
sharing advertising revenue from said one or more advertisers with the provider of said access point. - View Dependent Claims (28, 29)
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30. A method of operating a network which includes providers of access points by which users access the network, and advertisers with associated advertising content, the method comprising:
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presenting to a user accessing the network selected advertising content from one or more of said advertisers, said advertising content being personalized to the user and being selected based upon associated rules for presenting said advertising content; and
sharing advertising revenue from said one or more advertisers with the provider of said access point by which the user accesses the network. - View Dependent Claims (31, 32)
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33. A method of operating a network which includes providers of access points by which users access the network, content providers of data content, and advertisers with associated advertising content, the method comprising:
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transferring to a user requesting data content from a content provider on the network data content corresponding to the user'"'"'s data request, and presenting to the user selected advertising content from one or more of said advertisers, said advertising content being selected based upon associated rules for presenting said advertising content and being presented to the user in the data content being transferred to the user; and
sharing advertising revenue from said one or more advertisers with a provider of an access point by which the user accesses the network. - View Dependent Claims (34, 35)
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Specification