Multiple Attribute and Behavior-based Advertising Process

• US 20060259360A1
• Filed: 05/02/2006
• Published: 11/16/2006
• Est. Priority Date: 05/16/2005
• Status: Abandoned Application

• Current Assignee: Manyworlds Incorporated
• Original Assignee: Manyworlds Incorporated
• Inventors: Flinn, Steven Dennis, Moneypenny, Naomi Felina
• Application Number:
  US11/381,314
• Publication Number:
  US 20060259360A1
• Time in Patent Office: Days
• US Class Current: 705/14.710
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for a multi-attribute and advertisement recipient behavior-based advertising process is disclosed. The advertisement recipient behavior-based advertising process enables advertising pricing schedules to apply to a great variety of advertising recipient behaviors beyond “pay per view or impression” and “pay per click”. The advertisement recipient behavior-based advertising process may be used in conjunction with a multi-attribute advertising pricing and delivery model, and can apply to advertising delivered in conjunction with search, sponsored recommendations, or any other on-line or digital advertising approach.

Claims

1. A multi-behavior advertising method comprising:

establishing an advertising recipient behavior vector comprising a plurality of behavior types;

associating a fee function to a subset of the plurality of behavior types of the advertising recipient behavior vector;

associating a plurality of behaviors of an advertising recipient to an advertising recipient behavior vector subset and the corresponding fee function; and

determining an advertising fee associated with the plurality of behaviors of the advertising recipient.

2. The method of claim 1 wherein establishing an advertising recipient behavior vector comprising a plurality of behavior types comprises:

establishing a behavior type, the behavior type being selected from a group consisting of a purchase, a visit to the advertiser'"'"'s physical location, a referencing of the advertisement for future access, the referral of the advertisement to one or more other people, a click on the advertisement, the interaction with an on-line explanation on why the advertisement was delivered to the advertisement recipient, and the duration of visiting the destination site of the advertisement.

3. The method of claim 1, wherein associating a fee function to a subset of the plurality of behavior types of the advertising recipient behavior vector comprises:

applying a behavioral limit that constitutes a basis for advertising fee calculations.

4. The method of claim 3, wherein applying a behavioral limit that constitutes a basis for advertising fee calculations comprises:

applying a computer system session-based limit.

5. The method of claim 3, wherein applying a behavioral limit that constitutes a basis for advertising fee calculations comprises:

applying a temporal-based limit.

6. The method of claim 1, wherein associating a fee function to a subset of the plurality of behaviors of the advertising recipient behavior vector comprises:

establishing a fee that is a fixed amount for the corresponding subset of the plurality of behavior types.

7. The method of claim 1, wherein associating a fee function to a subset of the plurality of behaviors of the advertising recipient behavior vector comprises:

establishing a fee that is a variable function of the corresponding subset of the plurality of behavior types.

8. The method of claim 1, wherein associating a fee function to a subset of the plurality of behavior types of the advertising recipient behavior vector comprises:

establishing a fee function based on a bidding process.

9. The method of claim 1, wherein determining an advertising fee associated with the one or more behaviors of the advertising recipient comprises:

applying a procedure to generate a total advertising fee by reconciling a plurality of advertising fees corresponding to a plurality of advertising recipient behaviors.

10. The method of claim 1, wherein determining an advertising fee associated with the one or more behaviors of the advertising recipient comprises:

tracking the one or more behaviors across a plurality of computer sessions to determine an advertising fee.

11. A multi-behavior advertising system comprising:

an advertising recipient behavior vector comprising a plurality of behavior types;

a fee function corresponding to a subset of the plurality of behaviors of the advertising recipient behavior vector;

a mapping of a plurality of behaviors of an advertising recipient to the advertising recipient behavior vector subset and corresponding fee function; and

means to determine an advertising fee associated with the one or more behaviors of the advertising recipient.

12. The system of claim 11 wherein an advertising recipient behavior vector comprising a plurality of behaviors comprises:

an advertising recipient behavior, wherein the behavior is selected from a group consisting of a purchase, a visit to the advertiser'"'"'s physical location, a referencing of the advertisement for future access, the referral of the advertisement to one or more other people, a click on the advertisement, the interaction with an on-line explanation on why the advertisement was delivered to the advertisement recipient, and the duration of visiting the destination site of the advertisement.

13. A behavior-based advertising system comprising:

an advertising recipient behavior, wherein the behavior is selected from a group consisting of a visit to the advertiser'"'"'s physical location, a referencing of the advertisement for future access, the referral of the advertisement to one or more other people, the interaction with an on-line explanation of why the advertisement was delivered to the advertisement recipient, and the duration of visiting the destination site of the advertisement;

a fee function corresponding to the advertising recipient behavior;

means to monitor one or more behaviors of an advertising recipient upon receipt of an advertisement; and

means to determine an advertising fee associated with the behavior of an advertising recipient.

14. A multi-attribute advertising pricing system comprising:

an advertising recipient attribute vector comprising a plurality of advertising recipient attributes;

one or more attribute instances corresponding to an advertising recipient attribute vector;

an advertising fee function associated with an attribute instance;

means of delivering advertising based on inferring a plurality of values of an attribute instance corresponding to a potential advertising recipient; and

means of determining an advertising fee associated with the delivered advertising.

15. The system of claim 14 wherein an advertising recipient attribute vector comprising a plurality of advertising recipient attributes comprises:

an attribute selected from a group consisting of a physical location, a physiological response, and an environmental condition.

16. The system of claim 14 further comprising:

means to automatically determine a physical location of a potential advertising recipient.

17. A multi-attribute advertising system comprising:

an advertising recipient attribute vector comprising a plurality of advertising recipient attributes; and

means to deliver a variation of an advertisement to an advertising recipient based on a plurality of advertisement attributes associated with the advertisement recipient.

18. A multi-attribute advertising system comprising:

an advertising recipient attribute vector comprising a plurality of advertising recipient attributes;

means to deliver an advertisement to an advertising recipient based on a plurality of advertisement attributes associated with the advertisement recipient; and

means to deliver an explanation to the advertising recipients why the advertisement was delivered to the advertising recipient.

19. The system of claim 18 wherein means to deliver an explanation to the advertising recipients why the advertisement was delivered to the advertising recipient comprises:

means to interactively deliver an explanation to the advertising recipients why the advertisement was delivered to the advertising recipient.