Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
29 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A method, comprising:
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providing an advertisement to a mobile device via Short Message Service (SMS) or Wireless Application Protocol (WAP), the advertisement to include a communication reference to be used by the mobile device to communicate with an advertiser via a non-web based communication; and
billing the advertiser for the advertisement in response to an initiation of a communication between the mobile device and the advertiser via the communication reference. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A method, comprising:
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providing content information in a visual format to a mobile device, the content information including a communication reference to be used by the mobile device to communicate with a third party via a non-web based communication; and
billing the third party for the providing of the content information in response to an initiation of a communication between the mobile device and the third party via the communication reference. - View Dependent Claims (35, 36, 37)
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38. A method, comprising:
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providing an advertisement in a visual format via a wireless media, the advertisement including a communication reference to be used by a receiving device to communicate with an advertiser via a non-web based communication; and
billing the advertiser for the advertisement in response to an initiation of a communication between the receiving device and the advertiser via the communication reference. - View Dependent Claims (39, 40)
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Specification