Serving advertisements based on content
First Claim
Patent Images
1. A computer-implemented method comprising:
- a) accepting a request for content-relevant advertisements, the request including a document identifier;
b) responsive to the request and using the document identifier, determining whether or not document information is available locally;
c) if it is determined that the document information is not available locally, performing one of;
(i) using a script to have a content rendering application provide document information, (ii) retrieving the document information immediately, and (iii) saving the document identifier for later retrieval.
4 Assignments
0 Petitions
Accused Products
Abstract
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
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Citations
29 Claims
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1. A computer-implemented method comprising:
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a) accepting a request for content-relevant advertisements, the request including a document identifier;
b) responsive to the request and using the document identifier, determining whether or not document information is available locally;
c) if it is determined that the document information is not available locally, performing one of;
(i) using a script to have a content rendering application provide document information, (ii) retrieving the document information immediately, and (iii) saving the document identifier for later retrieval. - View Dependent Claims (2, 3, 4, 5, 26)
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6. A computer-implemented method for retrieving document information comprising:
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a) accepting a set of document identifiers corresponding to at least one of (A) document identifiers associated with prior unserved content-relevant ad requests and (B) document identifiers provided by content providers; and
b) retrieving document information from documents corresponding to the set of document identifiers. - View Dependent Claims (7, 27)
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8. A computer-implemented method for obtaining document information for use in serving a content-relevant ad request, sourced by one of (A) a content provider serving content to a content rendering application and (B) a content rendering application, the method comprising:
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a) returning executable instructions for reading document information to the content rendering application; and
b) setting, with the content rendering application, a document identifier, to address desired document information. - View Dependent Claims (9, 28)
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10-11. -11. (canceled)
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12. A computer-implemented method for obtaining document information for use in serving a content relevant ad request, sourced by one of (A) a content provider serving content to a content rendering application and (B) a content rendering application the method comprising:
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a) returning a link to executable instructions for reading document information to the content rendering application; and
b) setting, with the content rendering application, a document identifier, to address desired document information. - View Dependent Claims (13, 29)
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14-15. -15. (canceled)
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16. A machine-readable medium having stored thereon
a) a first set of document information extracted from a shallow crawl of Websites; - and
b) a second set of document information extracted from a deep crawl of targeted Websites. - View Dependent Claims (17, 18)
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19. Apparatus comprising:
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a) an input for accepting a request for content-relevant advertisements, the request including a document identifier;
b) means responsive to the request and using the document identifier, for determining whether or not document information is available locally;
c) means, if it is determined that the document information is not available locally, for performing one of;
(i) using a script to have a content rendering application provide document information, (ii) retrieving the document information immediately, and (iii) saving the document identifier for later retrieval. - View Dependent Claims (20, 21, 22, 23)
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24. Apparatus for retrieving document information comprising:
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a) an input for accepting a set of document identifiers corresponding to at least one of (A) document identifiers associated with prior unserved content-relevant ad requests and (B) document identifiers provided by content providers; and
b) means for retrieving document information from documents corresponding to the set of document identifiers. - View Dependent Claims (25)
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Specification