System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
First Claim
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1. A method for utilizing content of an online conversation to select advertising content for display, the method comprising:
- receiving the content of the online conversation;
extracting one or more keywords from the content of the online conversation; and
selecting the advertising content for display based upon the one or more extracted keywords.
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Abstract
Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
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Citations
20 Claims
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1. A method for utilizing content of an online conversation to select advertising content for display, the method comprising:
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receiving the content of the online conversation;
extracting one or more keywords from the content of the online conversation; and
selecting the advertising content for display based upon the one or more extracted keywords. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 17, 18, 19)
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11. A method for utilizing content of an online conversation to select relevant information for display, the method comprising:
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receiving the content of the online conversation;
extracting one or more keywords from the content of the online conversation; and
selecting the relevant information for display based upon the one or more extracted keywords.
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20. One or more computer-readable media having computer-executable instructions for performing a method, the method comprising:
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receiving content of an online conversation;
extracting one or more keywords from the content of the online conversation; and
retrieving at least one of advertising content and other relevant information for display based upon the one or more extracted keywords.
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Specification