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System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display

  • US 20060259473A1
  • Filed: 05/13/2005
  • Published: 11/16/2006
  • Est. Priority Date: 05/13/2005
  • Status: Active Grant
First Claim
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1. A method for utilizing content of an online conversation to select advertising content for display, the method comprising:

  • receiving the content of the online conversation;

    extracting one or more keywords from the content of the online conversation; and

    selecting the advertising content for display based upon the one or more extracted keywords.

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