SIMPLE AUTOMATED POLLING SYSTEM FOR DETERMINING ATTITUDES, BELIEFS AND OPINIONS OF PERSONS

• US 20060259922A1
• Filed: 05/11/2006
• Published: 11/16/2006
• Est. Priority Date: 05/12/2005
• Status: Abandoned Application

• Current Assignee: CHECKPOINT SYSTEMS, INC. (CCL Industries Incorporated)
• Original Assignee: CHECKPOINT SYSTEMS, INC. (CCL Industries Incorporated)
• Inventors: Sandgren, Jeffrey, Reitmeyer, Cyndi, McLain, Kelly
• Application Number:
  US11/382,795
• Publication Number:
  US 20060259922A1
• Time in Patent Office: Days
• US Class Current: 725/13
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting

Abstract

An automatic system and method for polling persons for their insights regarding products, services, political or sociological matters. The system and method are provided at or in a venue, wherein persons located at or in the venue are provided with a question that requires a one word response. The system and method automatically records the one word response, without human intervention, and process the responses to provide a database from which significant data can be mined.

Claims

1. A method of capturing insights of persons relevant to products, services, political or sociological matters, said method comprising the steps of:

providing a question to a person located in or at a venue by use of an automated display in or at the venue, said display providing an attraction to said persons, said question requiring a single word response from the persons;

capturing the single word response from each of the persons by the automated display;

providing a plurality of said captured responses from said automated display into a database of collected responses;

aggregating said responses in said database to form characterized data relevant to said products, services, political or sociological matters; and

providing said characterized data to retailers, manufacturers, agencies and any other entity that may have an interest in the characterized data.

2. The method of claim 1 wherein said single word response is provided audibly in the form of a sound bite by the person.

3. The method of claim 2 wherein said automated display utilizes a sound transducer and speech recognition means to interpret said sound bite to determine the single word response.

4. The method of claim 3 wherein said sound transducer comprises a microphone.

5. The method of claim 1 wherein said single word response is provided by the person by placing a portion of his/her body in proximity to a first input portion of the automated display to establish the single word response.

6. The method of claim 5 wherein said automated display utilizes a proximity sensor at said first input portion of the automated display to detect the proximity of the portion of the person'"'"'s body with respect thereto.

7. The method of claim 6 wherein said proximity sensor comprises a capacitive sensor.

8. The method of claim 5 wherein said automated display comprises a second input portion, each of said first and second input portions being arranged to have the person place a portion of his/her body in proximity thereto, whereupon each of said first and second input portions establishes a different single word response in response to the proximity of a portion of the person'"'"'s body with respect thereto.

9. The method of claim 8 wherein said automated display utilizes respective proximity sensors at said first and second input portions.

10. The method of claim 9 wherein each of said proximity sensors comprises a capacitive sensor.

11. The method of claim 1 wherein said single word response is provided by the person touching a first input portion of said automated display to establish the single word response.

12. The method of claim 11 wherein said first input portion comprises a manual input sensor in the form of a button, or keyboard, or mouse or touch screen.

13. The method of claim 11 wherein said automated display includes two input portions, each of said first and second input portions being arranged to have the person touch it, whereupon each of said first and second input portions establishes a different single word response in response to the person touching it.

14. The method of claim 13 wherein each of said first and second input portions comprises a manual input sensor in the form of a button, or keyboard, or mouse or touch screen

15. The method of claim 1 wherein said step of providing said at least one question to the person is achieved visually.

16. The method of claim 1 wherein said step of providing said at least one question to the person is achieved audibly.

29. The system of claim 2 wherein each of said first and second input portions is a manual input sensor comprising a button, or keyboard, or mouse or touch screen.

17. A system for capturing insights of persons relevant to products, services, political or sociological matters, said system comprising an automated display arranged for location in or at a venue and providing an attraction to persons within or at the venue, said automated display providing a perceptible question thereat, said question requiring a single word response from the persons, said display also being arranged for capturing the single word response from each of the persons and for providing a plurality of said captured responses into a database of collected responses, said system including means for aggregating said responses in said database to form a characterized data relevant to said products, services, political or sociological matters for provision to retailers, manufacturers, agencies and any other entity that may have an interest in the characterized data.

18. The system of claim 17 wherein said single word response is provided audibly in the form of a sound bite by the person and wherein said automated display comprises audible sensing means.

19. The system of claim 18 wherein said audible sensing means comprises a sound transducer and speech recognition analyzer to interpret said single word response.

20. The system of claim 19 wherein said sound transducer comprises a microphone.

21. The system of claim 17 wherein said single word response is provided by the person by placing a portion of his/her body in proximity to a first input portion of said automated display, said automated display comprises a proximity sensor associated with said first input portion and arranged to detect the proximity of a portion of the person'"'"'s body with respect thereto.

22. The system of claim 21 wherein said proximity sensor comprises a capacitive sensor.

23. The system of claim 17 wherein said automated display comprises a second input portion, each of said first and second input portions being arranged to have the person place a portion of his/her body in proximity thereto, whereupon each of said first and second input portions establishes a different single word response in response to the proximity of a portion of the person'"'"'s body with respect thereto.

24. The system of claim 23 wherein said automated display utilizes respective proximity sensors associated with said first and second input portions.

25. The system of claim 24 wherein each of said proximity sensors comprises a capacitive sensor.

26. The system of claim 17 wherein said single word response is provided by touch and wherein said automated display comprises a first input portion arranged to be touched by the person.

27. The system of claim 26 wherein said first input portion is a manual input sensor comprising a button, or keyboard, or mouse or touch screen.

28. The system of claim 26 wherein said automated display comprises a second input portion, each of said first and second input portions being arranged to have the person touch it, whereupon each of said first and second input portions establishes a different single word response in response to the person touching it.

30. The system of claim 17 wherein said automated display provides said at least one question visually.

31. The system of claim 17 wherein said automated display provides said at least one question audibly.

32. The system of claim 17 wherein said automated display includes means to attract persons to it.

33. The system of claim 32 wherein said means to attract persons comprises visible text and/or graphics.

34. The system of claim 33 wherein said visible text and/or graphics is animated.

35. The system of claim 32 wherein said means to attract persons comprises sound.

36. The system of claim 33 wherein said means to attract persons additionally comprises sound.

37. The system of claim 17 wherein said means for aggregating said responses in said database comprises microprocessor means.