System and method for monetizing internet usage

• US 20060265283A1
• Filed: 06/19/2006
• Published: 11/23/2006
• Est. Priority Date: 05/20/2005
• Status: Abandoned Application

• Current Assignee: Intersections Incorporated (Aura Sub, LLC)
• Original Assignee: Anchorfree Incorporated
• Inventors: Gorodyansky, David
• Application Number:
  US11/471,247
• Publication Number:
  US 20060265283A1
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Toolbar incorporating software that collects, analyzes and protects information on user preferences determined based on user'"'"'s online activities. Advertising is targeted to each user, while user'"'"'s privacy is protected by storing all personal information on user'"'"'s local computer. The toolbar permits advertisers to advertise without paying fees until advertising brings actual revenue. The toolbar also provides means for giving incentives to users by allocating to users portion of generated revenue back to user. To this end, the toolbar may involve one or more of the following: web search engine interface with cost-per-action revenue model, web browsing monetization engine, advanced advertising engine and engine for tracking accumulated user'"'"'s rewards. In one implementation, once advertiser generates revenue from displayed advertising material, percentage of generated revenue is provided back to users. The described concept is not limited only to toolbar and may be alternatively implemented as portal or in any other suitable platform.

Claims

1. A computerized system comprising a web browser toolbar, the toolbar comprising:

a. A first user interface operable to receive a query from a user and to furnish the received query to a web search engine with a cost-per-action revenue model;

b. A second user interface operable receive a web address information from the user and to forward the received information to a web browsing monetization engine; and

c. An advertising engine configured to display targeted advertising information to the user based on user'"'"'s preferences and interest information, wherein the user'"'"'s preferences and interest information, the web browsing monetization engine and the advertising engine are co-located with the user.

2. The computerized system of claim 1, wherein the advertising engine displays targeted advertising information to the user based on the user information stored in the computer system.

3. The computerized system of claim 1, further comprising a time information module for supplying time information to the advertising engine;

wherein the advertising is additionally operable to receive time information from the time information module and to display the targeted advertising information to the user based on the received time information.

4. The computerized system of claim 1, further comprising a user information store for storing and supplying user information to the advertising engine;

wherein the advertising engine is additionally operable to receive user information from the user information store and to display targeted advertising information to the user based on the received user information.

5. The computerized system of claim 4, wherein the user information comprises user preference information.

6. The computerized system of claim 4, wherein the user information comprises user demographic information.

7. The computerized system of claim 1, wherein the advertising engine is operable to determine the user'"'"'s location and to display targeted advertising information to the user based on the user'"'"'s location.

8. The computerized system of claim 1, wherein in response to the received user query, the web search engine with a cost-per-action revenue model is operable to:

i. retrieve a plurality of search results;

ii. retrieve at least one paid advertising information, wherein the retrieved paid advertising is relevant to the search results and wherein the paid advertising information comprises a paid advertising link;

iii. insert the at least one paid advertising link into the plurality of search results; and

iv. cause the inserted paid advertising link and the plurality of search results to be displayed to the user, wherein the operator of the web search engine with a cost-per-action revenue model receives payment only if the user uses the paid advertising link to generate revenue.

9. The computerized system of claim 8, wherein if the user uses the paid advertising link to generate revenue, a portion of the generated revenue is received by the operator of the web search engine with a cost-per-action revenue model.

10. The computerized system of claim 9, wherein upon receipt of the portion of the revenue, the user is provided with a credit.

11. The computerized system of claim 10, further comprising a database operable to store credit information for the user.

12. The computerized system of claim 8, wherein the paid advertising link is designated with a visual object informing the user that is the user takes a predetermined action, the user would be given a credit.

13. The computerized system of claim 1, further comprising a database operable to store information on past queries of the user to the web search engine and wherein the advertising engine displays targeted advertising information to the user based on the stored past query information.

14. The computerized system of claim 1, wherein the web browsing monetization engine further comprises a redirector application, wherein:

i. the redirector application is operable to determine whether the received web address information is associated with the partner web service on the internet; and

ii. if the redirector application determines that the received web address information is associated with the partner web service, to redirect the user to the partner web service via an affiliate link.

15. The computerized system of claim 1, wherein in response to redirection of the user to the partner web service via an affiliate link, the partner web service provides a payment to a third party.

16. The computerized system of claim 1, further comprising a communication engine operable to enable the user to initiate contact with other users, exchange information with the other users, or to conduct social networking activities with the other users.

17. The computerized system of claim 1, further comprising an instant messaging client operable to enable the user to find and network with other user.

18. The computerized system of claim 17, wherein the instant messaging client is operable to obtain location information of the user based on an IP address obtained from a network card and to locate the other user based on the proximity to the user or based on the other user'"'"'s location.

19. The computerized system of claim 1, further comprising an instant messaging interface operable to interoperate with multiple instant messaging clients, to enable the user to communicate with other users across multiple instant messaging platforms.

20. The computerized system of claim 1, further comprising an email client operable to retrieve emails in the user'"'"'s browser from user'"'"'s multiple email accounts.

21. The computerized system of claim 1, wherein the targeted advertising information comprises advertisements created by other users.

22. The computerized system of claim 1, further comprising an advertising submission engine operable to receive at least one advertising from the user and to cause the receive advertising to be displayed to other users.

23. A computer programming product embodying a set of instructions, which, upon execution by one or more processors, directs the one or more processors to:

a. Cause a first user interface to be displayed to the user, the first user interface operable to receive a query from a user and to furnish the received query to a web search engine with a cost-per-action revenue model;

b. Cause a second user interface to be displayed to the user, the second user interface operable to receive a web address information from the user and to forward the received information to a web browsing monetization engine; and

c. Execute an advertising engine configured to display targeted advertising information to the user based on user'"'"'s preferences and interest information, wherein the user'"'"'s preferences and interest information are locally stored on the user'"'"'s computer.

24. The computer programming product of claim 23, wherein the advertising engine displays targeted advertising information to the user based on the user information stored in the computer system.

25. The computer programming product of claim 23, wherein the advertising is additionally to receive time information and to display the targeted advertising information to the user based on the received time information.

26. The computer programming product of claim 23, wherein the advertising engine is operable to receive user information and to display targeted advertising information to the user based on the received user information.

27. The computer programming product of claim 26, wherein the user information comprises user preference information.

28. The computer programming product of claim 26, wherein the user information comprises user demographic information.

29. The computer programming product of claim 26, wherein the advertising engine is operable to determine the user'"'"'s location and to display targeted advertising information to the user based on the user'"'"'s location.

30. The computer programming product of claim 23, wherein in response to the received user query, the web search engine with a cost-per-action revenue model is operable to:

i. retrieve a plurality of search results;

ii. retrieve at least one paid advertising information, wherein the retrieved paid advertising is relevant to the search results and wherein the paid advertising information comprises a paid advertising link;

iii. insert the at least one paid advertising link into the plurality of search results; and

iv. cause the inserted paid advertising link and the plurality of search results to be displayed to the user, wherein the operator of the web search engine with a cost-per-action revenue model receives payment only if the user uses the paid advertising link to generate revenue.

31. The computer programming product of claim 23, further comprising instructions, operable to cause the one or more processors to collect information on:

i. searches performed by the user;

ii. websites visited by the user; and

iii. information viewed by the user;

wherein the collected information is securely stored on the user'"'"'s computer in an encrypted form to prevent unauthorized access to the collected information, except for access by predetermined authorized third parties.

32. The computer programming product of claim 23, further comprising instructions, operable to cause the one or more processors to receive personal or financial information from the user and to securely store the received personal or financial information on the user'"'"'s computer in an encrypted form to prevent unauthorized access to the received information, except for access by predetermined authorized third parties.

33. The computer programming product of claim 23, wherein the instructions further cause the one or more processors to receive a request from the user to make a payment to an online merchant and, in response to the receive request, to cause the payment to be made to the online merchant'"'"'s bank without providing the stored personal or financial information to the online merchant.

34. A method comprising:

a. Causing a first user interface to be displayed to the user, the first user interface operable to receive a query from a user and to furnish the received query to a web search engine with a cost-per-action revenue model;

b. Causing a second user interface to be displayed to the user, the second user interface operable to receive a web address information from the user and to forward the received information to a web browsing monetization engine; and

c. Executing an advertising engine configured to display targeted advertising information to the user based on user'"'"'s preferences and interest information, wherein the user'"'"'s preferences and interest information are locally stored on the user'"'"'s computer.