TRANSMISSION OF INFORMATION DURING AD CLICK-THROUGH

• US 20060271435A1
• Filed: 06/02/2006
• Published: 11/30/2006
• Est. Priority Date: 11/29/1999
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Chickering, David Maxwell, Heckerman, David E., Rosen, Daniel
• Application Number:
  US11/422,026
• Publication Number:
  US 20060271435A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The transmission of information during ad click-through is disclosed. In one embodiment, a computer-implemented method selects an ad to be displayed on a web page, as one of a plurality of ads within a current cluster in which each of the ad has a probability to be selected. The method displays the ad on the web page, and then detects activation—for example, click-through—of the displayed ad. The method transmits information to an entity associated with the ad, such as an advertiser, upon detecting click-through or other activation of the ad. In one embodiment, the information transmitted includes information regarding the current cluster.

Claims

1-20. -20. (canceled)

21. A machine-readable medium comprising machine executable instructions for transmitting data during banner ad activation, including:

allocating a plurality of banner ads to a cluster,

based at least in part on the plurality of banner ads, determining an ad to display for a set of web pages linked to the cluster,

employing a pointing device to position a generated indicator over the determined ad;

activating the determined ad to transport a user to one of the set of web pages; and

transmitting data to an advertiser associated with the determined ad.

22. The machine-readable medium of claim 21, the cluster defined in order to maximize click through of the banner ads within the cluster.

23. The machine-readable medium of claim 21, the cluster defined in order to maximize activation of banner ads within the cluster.

24. The machine-readable medium of claim 21, the cluster defined using one of demographic information, web page browsing history, and user habit information.

25. The machine-readable medium of claim 21, the cluster defined using data supplied by advertisers, the data supplied includes a user purchasing decision.

26. The machine-readable medium of claim 21, the determining includes selecting the ad based at least in part on a selection probability.

27. The machine-readable medium of claim 21, the activating includes detecting clicking on the determined ad.

28. A machine implemented method for effectuating communication of data during ad activation, comprising:

associating a display message that has a distinct selection probability with a current cluster;

detecting activation of the display message; and

based at least on the detecting, communicating data associated with the display message to an entity.

29. The method of claim 28, the current cluster is one of a plurality of clusters.

30. The method of claim 29, the plurality of clusters defined in order to maximize click through of the display message.

31. The method of claim 29, the plurality of clusters defined in order to maximize activation of the display message.

32. The method of claim 29, each cluster in the plurality of clusters based on information supplied by the entity.

33. The method of claim 32, the information includes at least demographic information and user habit information.

34. The method of claim 28, the entity comprises one of a vendor, an organization, and a business.

35. A method for transmitting information during ad activation, comprising:

identifying and displaying an ad from a cluster of ads each ad associated with an ascertainable selection probability; and

detecting activation of the identified and displayed ad and transmitting information to an associated entity.

36. The method of claim 35, the detecting activation includes transporting a user to a web page associated with the ad.

37. The method of claim 35, the entity includes at least one of a vendor, an organization, an advertiser, and a business.

38. The method of claim 35, the cluster of ads grouped to maximize click through of the identified and displayed ad.

39. The method of claim 35, the cluster of ads grouped to maximize activation of the identified and displayed ad.

40. The method of claim 35, the cluster of ads grouped according to information supplied by the entity that includes web page browsing history and user habit information.