Advertising systems and methods
First Claim
1. A method for advertising, comprising:
- receiving bid requests for advertisement (ad) placement, the bid requests including a bid amount and one or more of an ad type, a category, and a geographic area;
determining ad pricing for the ad placement using the bid requests in a dynamic price auction, wherein the ad pricing includes one or more of a floor price and an other ad price;
periodically modifying the ad pricing according to price correlation data among ads having different ad types; and
placing one or more ads in electronic ad spots according to the ad pricing.
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Abstract
Advertising systems and methods are described that are configured to receive bid requests for ad placement. The bid requests include a bid amount and an ad type, category, and/or geographic area. The ad type includes click ads, call ads, and/or call and click ads. Ad pricing is determined for ad placement using the bid requests in a dynamic price auction. The ad pricing includes a floor price and/or another ad price. The advertising systems and methods are configured to periodically modify the ad pricing according to price correlation data among ads having different ad types. Ad pricing also includes optional fixed-price advertising for set time periods for a subset of advertisers based on auction bid prices. One or more ads are placed in electronic ad spots according to the ad pricing. Search results that include the placed ads are presented in response to a user search queries.
408 Citations
30 Claims
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1. A method for advertising, comprising:
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receiving bid requests for advertisement (ad) placement, the bid requests including a bid amount and one or more of an ad type, a category, and a geographic area;
determining ad pricing for the ad placement using the bid requests in a dynamic price auction, wherein the ad pricing includes one or more of a floor price and an other ad price;
periodically modifying the ad pricing according to price correlation data among ads having different ad types; and
placing one or more ads in electronic ad spots according to the ad pricing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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- 19. A system comprising at least one advertising system coupled to a processor, the advertising system configured to receive bid requests for advertisement (ad) placement, the bid requests including a bid amount and one or more of an ad type, a category, and a geographic area, the advertising system configured to determine ad pricing for the ad placement using the bid requests in a dynamic price auction, wherein the ad pricing includes one or more of a floor price and an other ad price, the advertising system configured to periodically modify the ad pricing according to price correlation data among ads having different ad types, and the advertising system configured to place one or more ads in electronic ad spots according to the ad pricing.
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30. Computer readable medium including executable instructions which, when executed in a processing system, manage advertising, by:
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receiving bid requests for advertisement (ad) placement, the bid requests including a bid amount and one or more of an ad type, a category, and a geographic area;
determining ad pricing for the ad placement using the bid requests in a dynamic price auction, wherein the ad pricing includes one or more of a floor price and an other ad price;
periodically modifying the ad pricing according to price correlation data among ads having different ad types; and
placing one or more ads in electronic ad spots according to the ad pricing.
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Specification