Rhetorical content management system and methods

• US 20060271578A1
• Filed: 08/08/2006
• Published: 11/30/2006
• Est. Priority Date: 08/06/2003
• Status: Abandoned Application

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Cobb, John Neil, Lee, Yeow Loong
• Application Number:
  US11/500,683
• Publication Number:
  US 20060271578A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/289 Object oriented databases
• CPC Class Codes: G06F 16/3329 Natural language query formulation or dialogue systems
• CPC Class Codes: Y10S 707/917 Text
• CPC Class Codes: Y10S 707/99931 Database or file accessing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

A system and method of managing content are disclosed. In one embodiment, the method includes receiving input from an input tool, the input including a plurality of grammatically-structured text elements related to a content subject. The method also includes storing the plurality of grammatically-structured text elements as a plurality of fields of a record associated with the content subject and sending the plurality of fields to a content server in response to a request. The content server converts the grammatically-structured text elements into structured-format rhetorical elements and sends the structured-format rhetorical elements to a first application that integrates the structured-format rhetorical elements into a first electronically distributable document having a first technical level and to a second application that integrates the structured-format rhetorical elements into a second electronically distributable document having a second technical level that is greater in technical specificity than the first technical level.

Claims

1. A method of content management, the method comprising:

receiving input from an input tool, wherein the input includes a plurality of grammatically-structured text elements related to a content subject;

storing the plurality of grammatically-structured text elements as a plurality of fields of a record associated with the content subject; and

sending the plurality of fields to a content server in response to a request, wherein the content server converts the grammatically-structured text elements into structured-format rhetorical elements and sends the structured-format rhetorical elements to a first application that integrates the structured-format rhetorical elements into a first electronically distributable document having a first technical level and sends the structured-format rhetorical elements to a second application that integrates the structured-format rhetorical elements into a second electronically distributable document having a second technical level that is greater in technical specificity than the first technical level.

2. The method of claim 1, further comprising associating a context with at least one of the grammatically-structured text elements, wherein the context indicates a market, geographic region, marketing brand, technical level, or any combination thereof.

3. The method of claim 1, wherein the grammatically-structured text elements include a noun, a verb, a phrase, a sentence, a teaser statement, a point statement, an illustrative description, an analogy statement, a feature statement, a product differentiator, or any combination thereof.

4. The method of claim 1, wherein each of the first and second electronically distributable documents integrates the structured-format rhetorical elements into at least one sentence that includes a comparison statement relating to a product associated with the content subject.

6. The system of claim 4, wherein each of the first and second electronically distributable includes a plurality of sentences derived from the at least one grammatical syntax element.

7. The system of claim 4, wherein the at least one grammatical syntax element includes a product class.

8. The system of claim 4, wherein the at least one grammatical syntax element includes a product description including a verb having a specified verb tense.

9. The system of claim 4, wherein the at least one grammatical syntax element includes a phrase associated with a specified verb and article.

5. A content management system, comprising:

a database configured to communicate with an input tool to receive input, wherein the input includes a plurality of grammatical syntax elements related to a content subject;

wherein the database is configured to store a plurality of records, at least one record of the plurality of records including a plurality of fields storing the plurality of grammatical syntax elements associated with the content subject, each of the plurality of grammatical syntax elements having a rhetorical structure to facilitate selective assembly into at least one sentence; and

wherein the database is configured to send at least one grammatical syntax element of the plurality of grammatical syntax elements to a content server in response to a request, wherein the content server converts the at least one grammatically-structured text element into at least one structured-format rhetorical element and sends the at least one structured-format rhetorical element to a first application that integrates the at least one structured-format rhetorical element into a first electronically distributable document having a first technical level and sends the at least one structured-format rhetorical element to a second application that integrates the at least one structured-format rhetorical element into a second electronically distributable document having a second technical level that is greater in technical specificity than the first technical level.

10. A method of content management, the method comprising:

storing a first computer retrievable grammatical syntax element associated with a rhetorical structure in a first field of a database record, the first retrievable grammatical syntax element received via an input tool;

storing a second computer retrievable grammatical syntax element associated with the rhetorical structure in a second field of the database record, the first retrievable grammatical syntax element received via an input tool; and

wherein the rhetorical structure facilitates selective assembly of the first computer retrievable grammatical syntax element and the second computer retrievable grammatical syntax element into at least one sentence or paragraph of a first electronically distributable document and into at least one sentence or paragraph of a second electronically distributable document, wherein the first electronically distributable document has a technical level greater in technical specificity than a technical level of the second electronically distributable document.

11. The method of claim 10, further comprising storing a third computer retrievable grammatical syntax element in a third field of the database record.

12. The method of claim 11, wherein the first computer retrievable grammatical syntax element is a product name, the second computer retrievable grammatical syntax element is a product class, and the third computer retrievable grammatical syntax element is a product differentiator.

13. The method of claim 11, wherein each of the computer retrievable grammatical syntax elements is stored in a database as a separate database entry.

14. The method of claim 10, wherein:

the input tool includes a user interface having at least one entry page associated with the content subject and wherein each entry page includes at least one text entry form element for receiving input text having a length, the input text constrained in accordance with a grammatical format associated with a rhetorical purpose; and

the input tool includes a selection element configured to initiate manipulation of a data record associated with the content subject at the database upon activation of the selection element.

15. The system of claim 14, wherein the data associated with the content subject is subdivided into a plurality of sections, each section associated with an entry page.

16. The system of claim 15, wherein the sections include a product purpose, a product operation, branding information, frequently asked questions, a teaser, a product feature, a product advantage, a product application, a product implementation, a product testimonial, a product component, a product illustration, a product diagram, a product option, a product availability, a legal notice, a white paper, or any combination thereof.

17. The system of claim 15, wherein each entry page is displayed in connection with a graphical tab and wherein each entry page is displayed as a separate web page.

18. The system of claim 14, further comprising a plurality of test entry form elements.

19. The system of claim 14, wherein the data record includes a plurality of fields associated with a plurality of rhetorical sentence structures.