System and method for optimizing website visitor actions
First Claim
1. A method of testing a target server'"'"'s website visitor actions, the method comprising:
- a reverse proxy server receiving a request from an electronic device operated by a visitor;
said reverse proxy server requesting and retrieving content from a target server;
modifying said content for testing;
said reverse proxy server sending modified content to said electronic device; and
tracking actions of said visitor.
6 Assignments
0 Petitions
Accused Products
Abstract
The invention includes a method and system for optimizing web visitor conversion—the science of measuring, testing, and improving the rate at which website visitors respond to website content. The system helps website operators create content variations, and then scientifically test and measure the impact of those variations on conversion rates. The invention includes a method of using a reverse proxy server to introduce page variations on existing website content without needing to modify the existing target server. The invention makes it possible to test any number of variations—in any combination—on a target server'"'"'s visitors. Website operators learn how content variations impact visitor behavior and conversion rates.
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Citations
31 Claims
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1. A method of testing a target server'"'"'s website visitor actions, the method comprising:
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a reverse proxy server receiving a request from an electronic device operated by a visitor;
said reverse proxy server requesting and retrieving content from a target server;
modifying said content for testing;
said reverse proxy server sending modified content to said electronic device; and
tracking actions of said visitor. - View Dependent Claims (2)
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3. A method of testing variations of website content, the method comprising the steps of:
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receiving a request from an electronic device at a reverse proxy server for web content from a target server, wherein said electronic device is operated by a website visitor;
retrieving unmodified web content from said target server;
modifying said web content, wherein modifying web content includes performing a search and replace operation using regular expressions;
delivering modified web content to said requesting electronic device;
tracking actions of said visitor;
collecting data for each response point selected to be measured; and
generating reports on the impact of variations on visitor actions. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A conversion marketing testing system comprising:
a reverse proxy server operable to;
receive a request from an electronic device for web content from a target server, wherein said electronic device is operated by a website visitor;
retrieve unmodified web content from said target server;
modify said web content, wherein modifying web content includes performing a search and replace operation using regular expressions;
deliver modified web content to said requesting electronic device;
track actions of said visitor;
collect data for each response point selected to be measured; and
reporting on test progress and statistics. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22)
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23. A method of testing variations of website content, the method comprising the steps of:
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providing an interface to enable a target website operator to use a reverse proxy server to create a test campaign for a target website including enabling selection of criteria by which to segment target website visitors, enabling selection of response points to be measured, and providing a visual editor for creating variations of said target website;
receiving a request from a web browser at said reverse proxy server for web content from said target website hosed at a target server, wherein said web browser is operated by a website visitor;
said reverse proxy server retrieving unmodified web content from said target server;
said reverse proxy server modifying said web content, wherein modifying web content includes performing a search and replace operation using regular expressions;
said reverse proxy server delivering modified web content to said requesting web browser;
said reverse proxy server tracking actions of said visitor;
collecting data for each response point selected to be measured; and
reporting on how content change affects conversion rates. - View Dependent Claims (24, 25, 26, 27, 28, 29)
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30. A method of testing website content variations, the method comprising the steps of:
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providing an interface to enable a website operator to create a test campaign for a website including enabling selection of criteria by which to segment target website visitors, enabling selection of response points to be measured, and providing a visual editor for creating variations of said website;
upon a web server, of said website, receiving a request from an electronic device for web content, modifying said web content according to variations created by said website operator, wherein modifying web content includes performing a search and replace operation using regular expressions;
delivering modified web content to said requesting electronic device;
tracking actions of a visitor operating said electronic device;
collecting data for each of said response point selected to be measured; and
generating test campaign reports based on measured response points, and visitor actions. - View Dependent Claims (31)
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Specification