System and method for delivering personalized advertisements

• US 20060271953A1
• Filed: 08/01/2006
• Published: 11/30/2006
• Est. Priority Date: 01/05/2005
• Status: Abandoned Application

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: Jacoby, Ronald, O'Kane, Brenda
• Application Number:
  US11/497,864
• Publication Number:
  US 20060271953A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4753 for user identification, e.g. by entering a PIN or password cryptographic authentication protocols H04L9/32; networks authentication protocols H04L63/08
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method of personalizing advertisements comprises retrieving a profile of a given user, the profile including at least one characteristic of the given user and at least one rating of a content item; retrieving from the profile at least a portion of the characteristics of the given user and at least a portion of the ratings of the one or more content items; delivering a given content item to the client device; retrieving a context of the given user; retrieving one or more advertisements based on the profile and the context; and delivering one or more of the retrieved advertisements to the client device.

Claims

1. A method of personalizing advertisements, the method comprising:

retrieving a profile of a given user, the profile including at least one characteristic of the given user and at least one rating of a content item;

retrieving from the profile at least a portion of the at least one characteristic of the given user and at least a portion of the at least one rating of the content item;

delivering a given content item to the client device;

retrieving a context of the given user;

retrieving one or more advertisements based on the profile and the context; and

delivering one or more of the retrieved advertisements to the client device.

2. The method of claim 1, wherein the at least one rating comprises one or more opinions of the given user regarding one or more content items previously rated.

3. The method of claim 1, wherein the at least one characteristic comprises one or more traits that describe the given user.

4. The method of claim 1, wherein the given content item comprises one or more items of television content.

5. The method of claim 1, wherein the given content item comprises one or more online gaming applications.

6. The method of claim 1, wherein the given content item comprises one or more instant messaging applications.

7. The method of claim 1, wherein the given content item comprises one or more items of audio content.

8. The method of claim 1, wherein the given content item comprises one or more items of video content.

9. The method of claim 1, wherein the given content item comprises one or more web pages.

10. The method of claim 1, wherein the given content item comprises content selected by the given user.

11. The method of claim 1, wherein the given content item comprises content recommended based on at least a portion of the characteristics and ratings.

12. The method of claim 1, wherein the context comprises a notion of an action that the given user performs at a given point in time.

13. The method of claim 1, wherein the context comprises a geographic location of the given user.

14. The method of claim 1, wherein the context comprises an indication of the client device.

15. The method of claim 1, wherein the delivering the one or more advertisements comprises delivering the one or more advertisements to the client device with the given content item.

16. A system comprising:

a profile store for storing a profile of a given user, the profile including at least one characteristic of the given user and at least one rating of a content item;

a client device for receiving a given content item;

means for retrieving a context of the given user;

means for retrieving one or more advertisements based on the profile and the context; and

means for delivering at least one of the one or more retrieved advertisements to the client device.

17. The system of claim 16, wherein the at least one rating comprises one or more opinions of the given user regarding one or more content items previously rated.

18. The system of claim 16, wherein the at least one characteristic comprises one or more traits that describe the given user.

19. The system of claim 16, wherein the given content item comprises one or more items of television content, online gaming applications, instant messaging applications, audio content, video content, and web pages.

20. The system of claim 16, wherein the given content item comprises content selected by the given user.

21. The system of claim 16, wherein the given content item comprises content recommended based on at least a portion of the characteristics and ratings.

22. The system of claim 16, wherein the context comprises at least one of a notion of an action that the given user performs at a given point in time, a geographic location of the given user, and an indication of the client device.

23. The system of claim 16, wherein the means for delivering the one or more advertisements comprises means for delivering the one or more advertisements to the client device with the given content item. 24. The system of claim 16, wherein the means for retrieving the context, the means for retrieving the one or more advertisements, and the means for delivering are each portions of a TV application component.