Method and system to enable dynamic modification of metadata in content

• US 20060271998A1
• Filed: 05/15/2006
• Published: 11/30/2006
• Est. Priority Date: 05/18/2005
• Status: Active Grant

• Current Assignee: YUMI
• Original Assignee: YUME Incorporated (Nexxen International Ltd.)
• Inventors: Kadambi, Jayant, Sankaran, Ayyappan, Dandekar, Yogesh, Shankar, Murali, Kaushik, Vijay
• Granted Patent: US 7,716,248 B2
• Time in Patent Office: Days
• US Class Current: 725/135
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/8402 involving a version number, e.g. version number of EPG data arrangements for version control in computers G06F8/71
• CPC Class Codes: H04N 21/8541 involving branching, e.g. to different story endings
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.

Claims

1. A method to enable dynamic modification of metadata in a first content, the method comprising:

constructing the first content;

determining a first set of rules for the first content based on a first criterion;

and

sending the first set of rules and the first content to a receiver to enable the receiver to apply the first set of rules to the first content.

2. The method of claim 1 further comprising:

determining a second set of rules for the first content based on a second criterion; and

sending the second set of rules to the receiver to enable the receiver apply the second set of rules to the first content.

3. The method of claim 1 further comprising:

creating a second content; and

sending the second content to a receiver to enable the receiver to apply the first set of rules to the second content.

4. The method of claim 1, wherein the step of constructing the first content includes the step of receiving the first content from one of a video production house, a film production house, a site management company, and a television channel.

5. The method of claim 1, wherein the first content comprises a movie, a video, a viewable online content, a television serial, a documentary, and a game.

6. The method of claim 1, wherein the first set of criterion comprises a region to which the first content is transmitted, and a viewing pattern of a viewer.

7. The method of claim 1, wherein the first set of rules comprises a plurality of advertisements, a plurality of subtitles, a plurality of holograms and a plurality of censor rules.

8. The method of claim 7, wherein the first set of rules is formatted using a data format, the data format comprising:

at least one track object, the track object comprising a type of a track that can be one or more of a video, an audio, a text, or a JPEG (Joint Photographic Experts Group); and

at least one header object, the header object comprising an header information required to interpret the track object.

9. The method of claim 7, wherein the data format further comprises a data object, the data object comprising a data that can be a video stream, an audio stream and a text stream.

10. A method for dynamic modification of metadata in a first content, the method comprising:

receiving the first content and a first set of rules separately;

applying the first set of rules to the first content to obtain a first resultant content; and

displaying the first resultant content.

11. The method of claim 10 further comprising:

receiving a second set of rules;

applying the second set of rules to the first content to obtain a second resultant content; and

displaying the second resultant content.

12. A system for dynamic modification of metadata in a content at a transmitter, the system comprising:

a receiver interface for receiving a content;

a processor for determining a set of rules based on a first criterion;

a transmitter interface for sending the content and the set of rules separately to a receiver.

13. The system of claim 12 further comprises a memory to store the content and the first set of rules.

14. A system for dynamic modification of metadata in a content at a receiver, the system comprising:

a receiver interface to receive a content and a set of rules separately;

a processor to apply the set of rules to the content to obtain a resultant content; and

a display unit to display the resultant content.

15. The system of claim 14 further comprising a memory to store the content and the first set of rules.

16. The system of claim 14, wherein the display unit comprises a television set, a DVD player, and a personal computer.