Digital marketing and fulfillment system
First Claim
1. A marketing method comprising steps of:
- receiving from a client a request for selling tickets to an event;
adding an advertisement to a list of advertisements available for display to consumers, wherein the advertisement to be displayed is determined according to a projected rate of return standard based upon a fee that is to be paid for a sale combined with the probability that the advertisement leads to a sale;
displaying the advertisements to consumers; and
receiving an indication that an order resulted from an advertisement displayed to consumers.
1 Assignment
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Accused Products
Abstract
A method that allows Event Holders to set their own advertising rates to compete on an advertising network by providing advertisements based on the Projected Rate of Return in a risk free manner to the Event Holder. The method includes steps of receiving from an Event Holder a request for selling tickets to an event; transmitting an advertisement at the request of an Advertising Network Member or transmitting an advertisement to software or hardware (e.g. chipsets) on a Consumer'"'"'s machine that displays advertisements; receiving a ticket order that resulted from an advertisement; and Transmitting a Bill to the Event Holder for the Advertising Fee earned in selling the ticket. The method can be implemented with an online marketing system that includes a marketing server and one or more Advertising Network Members connected to the server for distributing advertising for the tickets
43 Citations
24 Claims
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1. A marketing method comprising steps of:
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receiving from a client a request for selling tickets to an event;
adding an advertisement to a list of advertisements available for display to consumers, wherein the advertisement to be displayed is determined according to a projected rate of return standard based upon a fee that is to be paid for a sale combined with the probability that the advertisement leads to a sale;
displaying the advertisements to consumers; and
receiving an indication that an order resulted from an advertisement displayed to consumers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. An online marketing system comprising:
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a marketing server;
a Web site that markets events comprising an interface with the marketing server for receiving advertisment requests; and
a Web site that handles ticket orders for receiving requests for sale of a number of tickets to an event;
wherein the marketing server is configured for adding an advertisement to a list of advertisements available for display to consumers, wherein the advertisement to be displayed is determined according to a projected rate of return standard based upon a fee that is to be paid for a sale combined with the probability the advertisement leads to a sale. - View Dependent Claims (18, 19, 20, 21, 22)
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23. An online marketing server comprising:
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an event holder interface for receiving from an event holder a request for selling tickets to an event and for collecting a fee for each ticket that is purchased as a result of an advertisement; and
an advertising network Web site interface for transmitting advertising requests to an advertising network Web site and for receiving orders for advertised tickets from the advertising network Web site, wherein the orders were received responsive to the requested advertisement wherein the marketing server is configured for adding an advertisement to a list of advertisements available for display to consumers, wherein the advertisement to be displayed is determined according to a projected rate of return standard based upon a fee that is to be paid for a sale combined with the probability the advertisement leads to a sale. - View Dependent Claims (24)
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Specification