System and Method for Generating Effective Advertisements in Electronic Commerce
First Claim
1. A method for generating an effective advertisement, comprising:
- receiving an advertisement having a plurality of advertisement elements;
modifying at least one of the advertisement elements to generate a plurality of advertisement variations for the incoming advertisement;
applying multivariate testing to the plurality of advertisement variations to identify at least one test advertisement, each of the at least one test advertisement being an optimal test case and comprising a selected combination of the advertisement elements;
compiling user response to each of the at least one test advertisement during a predetermined test period;
performing multivariate testing on the user response to analyze an interrelation among the advertisement elements to predict an effectiveness of each of the advertisement variations;
comparing the predicted effectiveness of each of the advertisement variations to identify a selected advertisement variation with a highest predicted effectiveness; and
providing the selected advertisement variation as the effective advertisement.
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Abstract
An advertising analysis system for providing at least one optimal advertisement from an incoming advertisement having a plurality of modifiable advertisement elements and methods for manufacturing and using same. Analyzing each possible advertisement variation of the advertisement, the advertising analysis system applies multivariate testing to identify the advertisement variations with selected combinations of advertisement elements as being optimal test cases and provides the identified advertisement variations as test advertisements. User response to each test advertisement is compiled as test results during a predetermined test period. Based upon the test results, the advertising analysis system performs multivariate testing to analyze the interrelation among the tested advertisement elements and extrapolates the test results to predict the effectiveness of each advertisement variation. The advertising analysis system thereby automatically provides a predetermined number of the advertisement variations with the optimal predicted effectiveness as the more-effective advertisements in a timely manner.
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Citations
31 Claims
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1. A method for generating an effective advertisement, comprising:
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receiving an advertisement having a plurality of advertisement elements;
modifying at least one of the advertisement elements to generate a plurality of advertisement variations for the incoming advertisement;
applying multivariate testing to the plurality of advertisement variations to identify at least one test advertisement, each of the at least one test advertisement being an optimal test case and comprising a selected combination of the advertisement elements;
compiling user response to each of the at least one test advertisement during a predetermined test period;
performing multivariate testing on the user response to analyze an interrelation among the advertisement elements to predict an effectiveness of each of the advertisement variations;
comparing the predicted effectiveness of each of the advertisement variations to identify a selected advertisement variation with a highest predicted effectiveness; and
providing the selected advertisement variation as the effective advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An advertising analysis system for providing at least one effective advertisement from an incoming advertisement having a plurality of advertisement elements, comprising:
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an input port that receives the incoming advertisement;
an output port that provides the at least one effective advertisement; and
a processing system that receives the incoming advertisement from said input port and modifies at least one of the advertisement elements to generate a plurality of advertisement variations for the incoming advertisement, said processing system applying multivariate testing to the plurality of advertisement variations to identify at least one test advertisement each being an optimal test case and comprising a selected combination of the advertisement elements, compiling user response to each of the at least one test advertisement during a predetermined test period, and performing multivariate testing on the user response to analyze an interrelation among the advertisement elements to predict an effectiveness of each of the advertisement variations, wherein said processing system compares the predicted effectiveness of each of the advertisement variations to identify a selected advertisement variation with a highest predicted effectiveness and provides the selected advertisement variation to said output port as the effective advertisement. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. An advertising system, comprising:
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an advertising analysis system that receives an incoming advertisement having a plurality of advertisement elements, said advertising analysis system modifying at least one of the advertisement elements to generate a plurality of advertisement variations for the incoming advertisement and applying multivariate testing to the plurality of advertisement variations to identify at least one test advertisement, each of the at least one test advertisement being an optimal test case and comprising a selected combination of the advertisement elements; and
an advertising network that receives the at least one test advertisement from said advertising analysis system and that receives user response to each of the at least one test advertisement during a predetermined test period, wherein said advertising analysis system compiles the user response and performs multivariate testing on the user response to analyze an interrelation among the advertisement elements to predict an effectiveness of each of the advertisement variations, said advertising analysis system comparing the predicted effectiveness of each of the advertisement variations to identify a selected advertisement variation with a highest predicted effectiveness and providing the selected advertisement variation as an effective advertisement. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification