Method of creating and distributing sponsor-imprinted content used to catalyze consumer engagement with the sponsor
First Claim
1. A method of creating and distributing sponsor-imprinted content, the method comprising:
- (a) a content provider creating a sponsor-imprinted content complex by imprinting content with a sponsor'"'"'s communication;
(b) the content provider licensing the content complex to a provider of a vehicle;
(c) the vehicle presenting the licensed content complex; and
(d) engaging consumers with the sponsor via the licensed content complex presented by the vehicle.
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Accused Products
Abstract
A method of creating and distributing sponsor-imprinted content used to catalyze consumer engagement with the sponsor. A content provider creates a content complex by imprinting content, (e.g., a narrative work), with a sponsor communication. The content and the sponsor communication may be serialized. The content complex is licensed to a provider of a vehicle, (e.g., a magazine, newspaper, radio, television, or a Web site accessed via the Internet), which presents the content complex to an audience. Accountable members of the audience become consumers of the content complex. Additionally, independent consumers request the content complex prior to becoming accountable members of the audience. The content provider collects a fee from the sponsor based on the number of requests received for the content complex. The content provider pays a fee to the provider of the vehicle based on a measured consumer engagement yield.
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Citations
62 Claims
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1. A method of creating and distributing sponsor-imprinted content, the method comprising:
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(a) a content provider creating a sponsor-imprinted content complex by imprinting content with a sponsor'"'"'s communication;
(b) the content provider licensing the content complex to a provider of a vehicle;
(c) the vehicle presenting the licensed content complex; and
(d) engaging consumers with the sponsor via the licensed content complex presented by the vehicle. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of disseminating content with strategic sponsorship, the method comprising:
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(a) a content provider creating content with a predetermined number of installments;
(b) the content provider generating a content complex by imprinting each of the installments of the content with respective sponsor communications;
(c) the content provider licensing the content complex to a provider of a vehicle having an audience; and
(d) the vehicle presenting the licensed content complex to the audience, wherein at least a portion of the audience requested the content complex from at least one of the content provider and the provider of the vehicle prior to becoming a member of the audience. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A method of creating and distributing sponsor-imprinted content, the method comprising:
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(a) a content provider creating a series of sponsor-imprinted content complexes by imprinting content with respective sponsor communications;
(b) the content provider licensing the series of sponsor-imprinted content complexes to a provider of a vehicle;
(c) the vehicle presenting the licensed content complexes; and
(d) engaging consumers with the sponsor via the licensed content complexes presented by the vehicle. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A periodical publication for presenting sponsor-imprinted content, the periodical publication comprising:
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(a) a plurality of pages; and
(b) a sponsor-imprinted content complex that is presented on at least one of the pages, the sponsor-imprinted content complex being licensed to a provider of the publication by a content provider that creates the sponsor-imprinted content complex by imprinting content with a sponsor'"'"'s communication, wherein the publication presents the licensed content complex to an audience for catalyzing consumer engagement with the sponsor via the licensed content complex presented by the periodical publication. - View Dependent Claims (43, 44, 45, 46, 47)
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48. A method of creating and distributing sponsor-imprinted content for presentation by a vehicle to an audience of the vehicle, the method comprising:
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(a) receiving a plurality of requests for the content complex created by a content provider from consumers who are not members of the audience, the content complex comprising content imprinted with a sponsor'"'"'s communication;
(b) measuring the number of requests for the content complex; and
(c) the sponsor paying a fee to the content provider based on the measured number of requests for the content complex. - View Dependent Claims (49, 50, 51, 52, 53, 54, 55)
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56. A method of creating and distributing sponsor-imprinted content for presentation by a vehicle to an audience of the vehicle, the method comprising:
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(a) a content provider creating a sponsor-imprinted content complex by imprinting content with a sponsor'"'"'s communication;
(b) the content provider licensing the content complex to providers of vehicles;
(c) verifying the consumption of the licensed content complex by the audience of each of the vehicles; and
(d) the content provider compensating the providers of the vehicles based on the verified consumption of each vehicle. - View Dependent Claims (57, 58, 59)
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60. A method of creating and distributing sponsor-imprinted content, the method comprising:
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(a) a content provider creating a sponsor-imprinted content complex by imprinting content with a sponsor'"'"'s communication;
(b) the content provider presenting the sponsor-imprinted content complex; and
(c) engaging consumers with the sponsor via the sponsor-imprinted content complex presented by the content provider. - View Dependent Claims (61, 62)
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Specification